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Library/Food & drink/Frida Breast Milk Ice Cream
Grade B30 sourcesHIS-00168

Frida Breast Milk Ice Cream

Food & drink · 2025 · Notable

55Editable slideCertificate

Frida reported online drops of 300 ice cream pints selling out.

Clip · @frida on TikTok
Clip · @frida on TikTok
‘Breast milk ice cream’ now available: What’s really inside
ABC News
Frida’s Human Breastmilk-Flavored Ice Cream Prompts PETA Pitch: Say Ta-Ta to Cow’s Milk and Make it Vegan!
PETA
I Tried Breast Milk-Flavored Ice Cream. Here's the Scoop
TODAY
It's exactly what your baby's been raving about 🍨 Our Breast Milk Ice Cream Pop-Up at OddFellows ends tomorrow 🥲 Free scoops each day from 12-1 PM. Come taste it for yourself or snag a pint on…
@frida on TikTok
Curious too? Come taste it for yourself tomorrow. Breast Milk Ice Cream 44 Water Street Brooklyn, NY Tue-Thurs: 12-10PM Fri-Sat: 11AM-11PM Sun: 11AM-10PM #breastmilk #icecream #nycfood #foodie…
@frida on TikTok

Spread Score

How it works
Reach68Contagion35Breadth80Velocity69Longevity1155

Numbers

Campaign press impressions; potential reach, not unique people
7.8B
Self-reported · Shorty Awards (Frida-submitted campaign entry)
Seed to peak
1 day
Aug 5 ’25 to Aug 6 ’25
Platforms
9
Started on Retail
Origin
Mixed
Food & beverage

Mechanics

  • ControversyPrimary
  • Real-world spectacle
  • Scarcity drop
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Frida announced the flavor to promote a breast pump, then released it with OddFellows in August. A tanker stunt, paid talent, memes, TV and YouTube tastings extended the launch. Online drops sold out; Frida reported a 55% breast pump sales lift.

Google searchesApr ’25JunAugSepOctNovDecPeakPressOpen webRetailInstagramXTVTikTokYouTubeReddit
PressOpen webRetailInstagramXTVTikTokYouTubeReddit

13 more events on this chart

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Timeline (16)

  1. March 2025

    Frida precursor · Mar 26 ’25

    Frida announced ice cream for its new manual breast pump, promising a nine-month wait and inviting update sign-ups.[1][2][12][21]

    Open the first post ↗

  2. PETA precursor · Mar 31 ’25

    PETA announced its request that Frida make the planned ice cream vegan.[3]

  3. August 2025

    Frida and OddFellows seed · Aug 5 ’25

    Frida and OddFellows released ice cream online and at a Brooklyn pop-up that ran through August 10.[4][1]

    Frida’s Human Breastmilk-Flavored Ice Cream Prompts PETA Pitch: Say Ta-Ta to Cow’s Milk and Make it Vegan!
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-14Fact-check passed (44 claims)
  3. 2026-10-13Peak date 2025-08-08 → 2025-08-06 · Revised 3 events · Added 9 sources · Archived 9 sources · Revised 21 numbers · Added 1 series · Added 1 evidence check · Score 53 → 55
  4. 2026-10-12Added: 16 events, 21 sources · Score 63
Origin
Mixed
Sector
Food & beverage
Region
US
Campaign press impressions; potential reach, not unique people
7.8B
Self-reported · Shorty Awards (Frida-submitted campaign entry)
Evidence
Grade B

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Frida’s Breast Milk Ice Cream Campaign

Instagram · 2025

47
‘Breast milk ice cream’ now available: What’s really inside

7.8B impressions

#ALLMYMOVIES

Open web · 2015

45
Official project still showing LaBeouf watching his films at the Angelika Film Center.

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Instagram · 2025

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Timothée Chalamet on Instagram: "MARTY SUPREME OUT IN 3 DAYS TICKET LINK IN BIO"

1.3M views

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How the next thing spread, the week it does.

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Google searchesApr ’25JunAugSepOctNovDecPeakPressOpen webRetailInstagramXTVTikTokYouTubeReddit
PressOpen webRetailInstagramXTVTikTokYouTubeReddit

13 more events on this chart

Join free to see them

  1. March 2025

    Frida precursor · Mar 26 ’25

    Frida announced ice cream for its new manual breast pump, promising a nine-month wait and inviting update sign-ups.[1][2][12][21]

    Open the first post ↗

  2. PETA precursor · Mar 31 ’25

    PETA announced its request that Frida make the planned ice cream vegan.[3]

  3. August 2025

    Frida and OddFellows seed · Aug 5 ’25

    Frida and OddFellows released ice cream online and at a Brooklyn pop-up that ran through August 10.[4][1]

    Frida’s Human Breastmilk-Flavored Ice Cream Prompts PETA Pitch: Say Ta-Ta to Cow’s Milk and Make it Vegan!

  1. commercial · Aug 5 ’25

  2. press · Aug 5 ’25

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Why it worked

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