Frida’s Breast Milk Ice Cream Campaign
Campaign · 2025 · Notable
Frida claimed 7.8 billion media impressions for ice cream inspired by breast milk.
Spread Score
How it worksNumbers
- Claimed campaign media impressions; potential reach
- 7.8B
- Self-reported · Shorty Awards (Frida entrant submission)
- Peak date
- Week of Aug 6, 2025
- Mar 26 ’25 to Week of Aug 6, 2025
- Platforms
- 8
- Started on Instagram
- Origin
- Mixed
- Health & fitness
How it spread
Trace the originFrida announced breast milk-flavored ice cream in March to promote a breast pump. An August pop-up, tanker truck and planned creator tastings renewed attention. Press clarified that it contained no human milk; Frida claimed sell-outs.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
March 2025
Foodbeast platform jump · Mar 26 ’25
Foodbeast covered the announcement and reported that brand representatives denied an April Fools prank.[1]
u/kaitrae / r/FormulaFeeders platform jump · Mar 27 ’25
A Reddit thread asked whether formula-flavored ice cream would follow and debated the breast milk campaign.[5]
Changelogupdated Oct 16 ’26
- Added 2 numbers
- Added: 16 events, 16 sources · Score 47 · Fact-check passed (30 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.