Grade B25 sourcesHIS-00181
Glamlite Pizza Palette
Product · 2018 · Notable
Glamlite reported $150,000 in Pizza Palette sales in the week after Jeffree Star's review.
Spread Score
How it worksNumbers
- YouTube seed + top 10 derivatives: Star-only lower bound
- 7M
- As of Mar 29, 2019 · YouTube · Glossy
- Peak date
- Week of Dec 16, 2018
- Dec 12 ’18 to Week of Dec 16, 2018
- Platforms
- 6
- Started on Open web
- Leverage
- 375×
- $150K on $400 media spend
How it spread
Trace the originGlamlite announced the palette on Instagram and gifted it to 40 influencers. A sellout preceded Jeffree Star's review. The founder reported $150,000 in sales in the next week; Glamlite then pivoted to fast-food-themed makeup. Five creator channels published review videos.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
December 2018
INSIDER precursor · Dec 11 ’18
INSIDER covered the Pizza Palette and its pizza takeout box before the sales launch.[3]
Changelogupdated Oct 12 ’26
- Added: 16 events, 21 sources · Score 47
Spread the same way
New cases, every week
How the next thing spread, the week it does.