Grade B23 sourcesHIS-00213
Hilton: The Ad You Stay In
Campaign · 2023 · Niche
Hilton’s ten-minute TikTok ad reached 35.9 million views on its live counter.
Spread Score
How it worksNumbers
- Seed only; undated copywriter snapshot (owner)
- 35.7M
- TikTok · Self-reported · Alexa Padron
- Peak date
- Week of Feb 26, 2023
- Feb 15 ’23 to Week of Feb 26, 2023
- Platforms
- 3
- Started on TikTok
- Origin
- Mixed
- Auto & mobility
How it spread
Trace the originHilton launched a ten-minute TikTok with Paris Hilton, paid placements and creator follow-ups. Readers reposted it on LinkedIn and trades covered its virality. Its live counter reached 35.9 million views; the director claimed 55,000 new Honors members.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
February 2023
Paris Hilton precursor · Feb 13 ’23
Paris Hilton posted a countdown teaser promising the full video on February 15.[1][2]
8M followersOpen the first post ↗iProspect / Hilton precursor · Feb 14 ’23
The media plan placed Paris Hilton’s teaser in TopFeed during the 24 hours before launch.[3]
Changelogupdated Oct 16 ’26
- Added 1 number
- Revised 1 event · Added 3 sources · Archived 1 source · Added 1 number · Revised 2 numbers · Added 3 evidence checks · Score 37 → 39
- Added: 16 events, 20 sources · Score 37
Spread the same way
New cases, every week
How the next thing spread, the week it does.