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Library/Trend & aesthetic/Invisible Eyeliner
Grade B26 sourcesHIS-00230

Invisible Eyeliner

Trend & aesthetic · 2022 · Niche

34Editable slideCertificate

A concealer outline became Google’s No. 4 trending US makeup search in 2022.

Original · May Akhtar
Clip · @maytahmi on TikTok
Clip · @maytahmi on TikTok
Clip · @wahmeko on TikTok
Clip · @maytahmi on TikTok
Clip · @noaysia on TikTok
Clip · @lenkalul on TikTok
Clip · @tartecosmetics on TikTok
Clip · Ely's Life on YouTube
Clip · @hudabeauty on TikTok
Transparent liner??! Yes! #graphicliner #editorialmakeup #simplemakeup
@maytahmi on TikTok
Transparent eyeliner is harder than I thought 😩 | #shorts #makeup #beauty
Ely's Life on YouTube
Invisible eye-liner, doe-eyed or sleepy eyes?
Gulf News
what do you think? 👀 ib @May Akhtar 🤍 #transparenteyeliner #eyeliner #makeup
@lenkalul on TikTok
Tried the transparent eyeliner IB: @lenkalul @May Akhtar #hudabeauty #xyzbca #foryou #fauxfilter concealer @hudabeauty
@hudabeauty on TikTok

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth30Velocity37Longevity3734

Numbers

Peak date
Week of Jul 1, 2022
May 13 ’22 to Week of Jul 1, 2022
Platforms
5
Started on TikTok
Origin
Organic
Beauty & personal care

Mechanics

  • Remixable templatePrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Visible in use

How it spread

Trace the origin

May Akhtar posted a concealer outline on TikTok. Wendy Asumadu recreated it on Instagram, and brands and YouTube creators followed. Summer coverage reported hashtag views; invisible eyeliner ranked fourth in Google’s annual US makeup search-growth list.

Dates use the stated precision; chart positions are date anchors.

Google searchesApr ’22JunJulAugOctDecApr ’23JulNovMar ’24PeakTikTokInstagramYouTubeOpen webPress
TikTokInstagramYouTubeOpen webPress

14 more events on this chart

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Timeline (17)

  1. May 2022

    May Akhtar seed · May 13 ’22

    May Akhtar posted a concealer outline she called transparent liner.[1]

    Transparent liner??! Yes! #graphicliner #editorialmakeup #simplemakeup
    Open the first post ↗

  2. May Akhtar owner response · May 15 ’22

    Akhtar added gloss after viewers requested it.[2]

  3. Wendy Asumadu platform jump · May 18 ’22

    Wendy Asumadu posted transparent graphic liner on Instagram and credited @maytahmi.[16][7]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 25 sources · Score 28
Origin
Organic
Sector
Beauty & personal care
Region
Global
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesApr ’22JunJulAugOctDecApr ’23JulNovMar ’24PeakTikTokInstagramYouTubeOpen webPress
TikTokInstagramYouTubeOpen webPress

14 more events on this chart

Join free to see them

  1. May 2022

    May Akhtar seed · May 13 ’22

    May Akhtar posted a concealer outline she called transparent liner.[1]

    Transparent liner??! Yes! #graphicliner #editorialmakeup #simplemakeup
    Open the first post ↗

  2. May Akhtar owner response · May 15 ’22

    Akhtar added gloss after viewers requested it.[2]

  3. Wendy Asumadu platform jump · May 18 ’22

    Wendy Asumadu posted transparent graphic liner on Instagram and credited @maytahmi.[16][7]

  1. owner response · May 23 ’22

  2. platform jump · May 25 ’22

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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