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Library/Product/KVD Good Apple Foundation
Grade B35 sourcesHIS-00253

KVD Good Apple Foundation

Product · 2021 · Notable

51Editable slideCertificate

TikTok coverage demonstrations accompanied sell-outs of more than 30 Good Apple shades.

Clip · @glamzilla on TikTok
Clip · @mikaylanogueira on TikTok
Clip · @carladelreyy on TikTok
Good Apple foundation balm compacts on red apples, from KVD Beauty’s Feelunique launch release.
KVD Beauty
NEW FOUNDATION! @kvdbeauty Good Apple Skin Perfecting Foundation Balm! #kvdbeauty #beauty #makeup #makeupreview #foundationreview #fyp #xzybca #mua
@carladelreyy on TikTok
Is this actually worth the hype or wut??????I try NEW KVD Beauty Good Apple Foundation Balm! @KVDBeauty #AD #goodapple
@glamzilla on TikTok
KVD Beauty's Viral Foundation Now Available as Concealer: Introducing NEW Good Apple Lightweight Full-Coverage Concealer
KVD Beauty via PR Newswire
😳 KVD actually impressing ME? Shook. #makeup #beauty @carladelreyy #OverShareInYourUnderwear #AirPodsJUMP
@mikaylanogueira on TikTok

Spread Score

How it works
Reach49Contagion45Breadth70Velocity65Longevity2251

Numbers

Barker campaign earned-media reach, one week; agency estimate
666M
As of Apr 6, 2021 · Press · Self-reported · CMM
Seed to peak
9 days
Mar 12 ’21 to Mar 21 ’21
Platforms
7
Started on Retail
Origin
Mixed
Beauty & personal care

Mechanics

  • Response chainPrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Dupe economy
  • Sell-out loop

How it spread

Trace the origin

Good Apple launched on March 12. TikTok coverage demonstrations accompanied shade sell-outs and YouTube wear tests. KVD paid for Glamzilla’s review and arranged the Barker tattoo video. Reviews questioned wear and disclosures; KVD expanded distribution and the line.

Google searchesFeb ’21AprMayJulOctDecFeb ’22JunOctPeakRetailTikTokOpen webPressYouTubeInstagramReddit
RetailTikTokOpen webPressYouTubeInstagramReddit

13 more events on this chart

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Timeline (16)

  1. March 2021

    KVD Beauty seed · Mar 12 ’21

    KVD Beauty launched Good Apple Skin-Perfecting Foundation Balm.[1][18]

    Open the first post ↗

  2. @carladelreyy platform jump · Mar 13 ’21

    Carla Del Ray posted a Good Apple coverage demonstration on TikTok.[2][4]

    NEW FOUNDATION! @kvdbeauty Good Apple Skin Perfecting Foundation Balm! #kvdbeauty #beauty #makeup #makeupreview #foundationreview #fyp #xzybca #mua

  3. KVD Beauty owner response · Mar 18 ’21

    KVD Beauty paid for Glamzilla’s review as Mikayla Nogueira stitched Carla’s demonstration.[3][4][5][24]

    Is this actually worth the hype or wut??????I try NEW KVD Beauty Good Apple Foundation Balm! @KVDBeauty #AD #goodapple
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 25 sources · Score 48
Origin
Mixed
Sector
Beauty & personal care
Region
Global
Barker campaign earned-media reach, one week; agency estimate
666M
As of Apr 6, 2021 · Press · Self-reported · CMM
Evidence
Grade B

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$1.5M revenue

New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’21AprMayJulOctDecFeb ’22JunOctPeakRetailTikTokOpen webPressYouTubeInstagramReddit
RetailTikTokOpen webPressYouTubeInstagramReddit

13 more events on this chart

Join free to see them

  1. March 2021

    KVD Beauty seed · Mar 12 ’21

    KVD Beauty launched Good Apple Skin-Perfecting Foundation Balm.[1][18]

    Open the first post ↗

  2. @carladelreyy platform jump · Mar 13 ’21

    Carla Del Ray posted a Good Apple coverage demonstration on TikTok.[2][4]

    NEW FOUNDATION! @kvdbeauty Good Apple Skin Perfecting Foundation Balm! #kvdbeauty #beauty #makeup #makeupreview #foundationreview #fyp #xzybca #mua

  3. KVD Beauty owner response · Mar 18 ’21

    KVD Beauty paid for Glamzilla’s review as Mikayla Nogueira stitched Carla’s demonstration.[3][4][5][24]

    Is this actually worth the hype or wut??????I try NEW KVD Beauty Good Apple Foundation Balm! @KVDBeauty #AD #goodapple

  1. peak · Mar 21 ’21

  2. platform jump · Mar 22 ’21

Join free to see the other 13 events and the full chart. Free, on every case.

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