LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Meme & format/M7Challenge
Grade B21 sourcesHIS-00274

M7Challenge

Meme & format · 2016 · Notable

42Editable slideCertificate

Roadside phone-call recreations reached 3 international news outlets and brand accounts.

Nyamitooma's Finest

@ReliqOmuhwezi · Jul 12, 2016

The #M7Challenge @HiledMPrince @deotiba

93
Original · @ReliqOmuhwezi

Joy Doreen BIIRA

@JoyDoreenBiira · Jul 13, 2016

My colleague @loftymatambo and took the #M7Challenge to Nairobi's CBD 😆

25014
Post · @JoyDoreenBiira on X

Safarilink Aviation Limited

@Flysafarilink · Jul 13, 2016

Top of the Morning to you all.Preparing for our daily scheduled flight to Masai Mara #M7Challenge #Flysafarilink

601
Post · @Flysafarilink on X

Inchcape Kenya LTD.

@inchcape_ke · Jul 13, 2016

"Yeah, we do deliver" #M7Challenge

56733
Post · @inchcape_ke on X

Arnold Lakita

@Arnimal2000 · Jul 12, 2016

#M7Challenge ...Accepted! *Photo Credits* Maimuna

412
Post · @Arnimal2000 on X

Jemedari

@MrJemedari · Jul 12, 2016

And here goes my #M7Challenge

341
Post · @MrJemedari on X

Vater von Gatungati

@Muniu_Muniu · Jul 12, 2016

#M7Challenge accepted. I nominate @GoonerKaranja @gichewkey @Swamkidd @Muthoga_Jay

341
Post · @Muniu_Muniu on X
The #M7Challenge @HiledMPrince @deotiba
@ReliqOmuhwezi on X
Top of the Morning to you all.Preparing for our daily scheduled flight to Masai Mara #M7Challenge #Flysafarilink
@Flysafarilink on X
"Yeah, we do deliver" #M7Challenge
@inchcape_ke on X
My colleague @loftymatambo and took the #M7Challenge to Nairobi's CBD 😆
@JoyDoreenBiira on X
#M7Challenge ...Accepted! *Photo Credits* Maimuna
@Arnimal2000 on X

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth50Velocity54Longevity1942

Numbers

Peak date
Week of Jul 12, 2016
Jul 12 ’16 to Week of Jul 12, 2016
Platforms
5
Started on X
Origin
Organic
Politics & civic

Mechanics

  • Remixable template
  • ChallengePrimary
  • Creator relay
  • Brand pile-on
  • Platform jump
  • Press loop

How it spread

Trace the origin

Museveni’s roadside photographs prompted an organic copying challenge on Twitter. Participants recreated the call in Nairobi and London, and brands joined in. BBC, CNN and The Guardian covered it; a policy researcher argued it diverted attention from Besigye’s release.

Dates use the stated precision; chart positions are date anchors.

Google searchesJul ’16AugSepOctNovPeakOpen webFacebookXPressYouTube
Open webFacebookXPressYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. July 2016

    Yoweri Museveni precursor · Jul 11 ’16

    Museveni stopped his convoy at Kyeirumba and took a roadside phone call after World Population Day celebrations.[1][2]

    The #M7Challenge @HiledMPrince @deotiba
    Open the first post ↗

  2. Yoweri Museveni’s office precursor · Jul 12 ’16

    Museveni’s official Facebook page published the roadside photographs before Akidi’s repost and user recreations.[3][1][4]

  3. Uganda Media Centre precursor · Jul 12 ’16

    Uganda Media Centre published its account and photographs of the roadside call.[2]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 66
Origin
Organic
Sector
Politics & civic
Region
UG
Reported figure
—
Evidence
Grade B

Spread the same way

Mannequin Challenge

X · 2016

63
Mannequin challenge Done by 100+ Engineering Students at University of Jordan, Collaboration with Wikimedia Levant

60K derivatives

Grimace Shake

TikTok · 2023

59
R.I.P Grimace (and me) #mcdonalds #grimace #milkshake #grimaceshake #birthday #fakedeath #yummy

6.6M impressions

Four Seasons Baby

TikTok · 2024

57
If the @Four Seasons Hotels is looking for a baby ambassador my niece got you 😂🤣😂🤣😂

Don't Leave Me Challenge

Instagram · 2020

56
Josh Alfred 🦁 on Instagram: "Leave me alone @bellokreb #dontleaveme 😂😂😂😂😂 #dontleavemechallenge"

197.3K derivatives

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJul ’16AugSepOctNovPeakOpen webFacebookXPressYouTube
Open webFacebookXPressYouTube

13 more events on this chart

Join free to see them

  1. July 2016

    Yoweri Museveni precursor · Jul 11 ’16

    Museveni stopped his convoy at Kyeirumba and took a roadside phone call after World Population Day celebrations.[1][2]

    The #M7Challenge @HiledMPrince @deotiba
    Open the first post ↗

  2. Yoweri Museveni’s office precursor · Jul 12 ’16

    Museveni’s official Facebook page published the roadside photographs before Akidi’s repost and user recreations.[3][1][4]

  3. Uganda Media Centre precursor · Jul 12 ’16

    Uganda Media Centre published its account and photographs of the roadside call.[2]

  1. precursor · Jul 12 ’16

  2. seed · Jul 12 ’16

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 12 sourced numbers and 21 sources. Start with a free account.

Join freeGo Pro