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Library/Campaign/Pepsi Kendall Jenner Jump In
Grade B29 sourcesHIS-00339

Pepsi Kendall Jenner Jump In

Campaign · 2017 · Notable

47Editable slideCertificate

Pepsi pulled its Kendall Jenner ad after 1 day of criticism and parody.

Be A King

@BerniceKing · Apr 5, 2017

If only Daddy would have known about the power of #Pepsi.

204K1.3K
Post · @BerniceKing on X
Clip · Saturday Night Live on YouTube
Pepsi Commercial - SNL
Saturday Night Live on YouTube
'We missed the mark': Pepsi pulls ad featuring Kendall Jenner after controversy
NBC News
If only Daddy would have known about the power of #Pepsi.
@BerniceKing on X
Data Reveals the Extent of the Backlash to the Kendall Jenner Pepsi Ad
Brandwatch
Pepsi Ad How and Why It Was Made
The Hollywood Reporter
Tod's - Details - Milan Fashion Week Spring/Summer 2018
TIME
Kendall Jenner's Pepsi Ad | Know Your Meme
Know Your Meme
Skip Marley performs at The Paramount on Sept. 1, 2015 in New York City.
Billboard

Spread Score

How it works
Reach45Contagion35Breadth80Velocity65Longevity747

Numbers

Jenner-handle impressions in Pepsi conversation (vendor estimate)
385M
As of Apr 7, 2017 · X · Self-reported · Brandwatch
Seed to peak
1 day
Apr 4 ’17 to Apr 5 ’17
Platforms
7
Started on X
Origin
Mixed
Food & beverage

Mechanics

  • ControversyPrimary
  • Response chain
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Pepsi cast Kendall Jenner in a protest-themed ad. Twitter criticism became image memes, Facebook backlash and TV parody. Pepsi pulled the film after one day and halted its rollout. YouGov later reported weaker purchase consideration.

Google searchesJan ’17AprMayAugNovFeb ’18MayMay ’19May ’20May ’21May ’22AugPeakYouTubeXPressOpen webFacebookTVAudio
YouTubeXPressOpen webFacebookTVAudio

13 more events on this chart

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Timeline (16)

  1. April 2017

    Pepsi / Creators League Studio precursor · Apr 4 ’17

    Pepsi launched its Jenner film and announced a global TV and digital rollout.[1][2]

    Open the first post ↗

  2. Jack Wagner (@GrimmKardashian) seed · Apr 4 ’17

    Wagner called every frame of the ad poisonous in an early organic response to the launch.[3]

    Kendall Jenner's Pepsi Ad | Know Your Meme

  3. Eater press · Apr 4 ’17

    Eater covered the ad and embedded Twitter criticism of its protest imagery.[4]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 58
Origin
Mixed
Sector
Food & beverage
Region
US
Jenner-handle impressions in Pepsi conversation (vendor estimate)
385M
As of Apr 7, 2017 · X · Self-reported · Brandwatch
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’17AprMayAugNovFeb ’18MayMay ’19May ’20May ’21May ’22AugPeakYouTubeXPressOpen webFacebookTVAudio
YouTubeXPressOpen webFacebookTVAudio

13 more events on this chart

Join free to see them

  1. April 2017

    Pepsi / Creators League Studio precursor · Apr 4 ’17

    Pepsi launched its Jenner film and announced a global TV and digital rollout.[1][2]

    Open the first post ↗

  2. Jack Wagner (@GrimmKardashian) seed · Apr 4 ’17

    Wagner called every frame of the ad poisonous in an early organic response to the launch.[3]

    Kendall Jenner's Pepsi Ad | Know Your Meme

  3. Eater press · Apr 4 ’17

    Eater covered the ad and embedded Twitter criticism of its protest imagery.[4]

  1. backlash · Apr 5 ’17

  2. peak · Apr 5 ’17

Join free to see the other 13 events and the full chart. Free, on every case.

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