Grade B21 sourcesHIS-00344
PhelpsFace
Meme & format · 2016 · Viral
An Olympic scowl became an Intel ad and ranked No. 6 in Google's US trending-meme list.
NBC Olympics & Paralympics
@NBCOlympics · Aug 9, 2016
.@MichaelPhelps wants to Curb Chad le Clos' Enthusiasm. For more swimming, click here: tw.nbcsports.com/Zd6l snpy.tv/2aNWypi
Spread Score
How it worksNumbers
- Peak date
- Week of Aug 9, 2016
- Aug 9 ’16 to Week of Aug 9, 2016
- Platforms
- 7
- Started on X
- Origin
- Organic
- Sports
How it spread
Trace the originViewers captioned NBC footage of Michael Phelps before an Olympic semifinal. Twitter jokes crossed to Reddit and a Toronto tattoo on Instagram. Phelps explained the face on TV, and Intel reused it in an ad.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
August 2016
Changelogupdated Oct 16 ’26
- Revised 1 number
- Fact-check passed (22 claims)
- Added: 16 events, 20 sources · Score 63
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New cases, every week
How the next thing spread, the week it does.