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Library/Campaign/State Farm: Batman vs. Bateman
Grade B27 sourcesHIS-00352

State Farm: Batman vs. Bateman

Campaign · 2025 · Notable

52Editable slideCertificate

State Farm claimed 2.1 billion impressions for its Batman vs. Bateman campaign.

Original · re-upload by DeFilmBlog

DiscussingFilm

@DiscussingFilm · Mar 12, 2025

A new State Farm commercial takes place in Gotham City, starring: • Jason Bateman as Bateman • SZA as Catwoman • Kai Cenat as Kai Cenat • Jordan Howlett as James Gordon https://t.co/KLpyHplFCf

166.4K1.2K
Post · @DiscussingFilm on X

DC Film News

@DCFilmNews · Mar 14, 2025

More BTS photos from State Farm’s ‘BATMAN VS BATEMAN’ commercial shared by Andrew Tippie (Two-Face).

3.5K24
Post · @DCFilmNews on X

DC Film News

@DCFilmNews · Mar 14, 2025

Another BTS look at Josh Harp’s Joker and Abby May’s Poison Ivy from State Farm’s ‘BATMAN VS BATEMAN’.

4K23
Post · @DCFilmNews on X

DC Film News

@DCFilmNews · Mar 15, 2025

The Rogues Gallery from State Farm’s ‘BATMAN VS BATEMAN’ commercial. (Via Abbey May | Insta)

8.4K99
Post · @DCFilmNews on X

DC Film News

@DCFilmNews · Mar 16, 2025

Another look at the Rogues Gallery from State Farm’s ‘BATMAN VS BATEMAN’. • Riddler: Josh Meyer • The Joker: Josh Harp • Two-Face: Andrew Tippie (Via 2nd AD Jimmy Ramirez)

4.2K41
Post · @DCFilmNews on X
Clip · Tyrone Magnus on YouTube
Jason Bateman tried to protect Gotham while Batman rescued him in a State Farm insurance commercial.
DeFilmBlog on YouTube
The Rogues Gallery from State Farm’s ‘BATMAN VS BATEMAN’ commercial. (Via Abbey May | Insta)
@DCFilmNews on X
Kai Cenat Is Teaming up with State Farm on a Batman Campaign in Partnership with State Farm
NBC / The Tonight Show (via Yahoo)
A new State Farm commercial takes place in Gotham City, starring: • Jason Bateman as Bateman • SZA as Catwoman • Kai Cenat as Kai Cenat • Jordan Howlett as James Gordon
@DiscussingFilm on X
More BTS photos from State Farm’s ‘BATMAN VS BATEMAN’ commercial shared by Andrew Tippie (Two-Face).
@DCFilmNews on X
More BTS photos from State Farm’s ‘BATMAN VS BATEMAN’ commercial shared by Andrew Tippie (Two-Face).
@DCFilmNews on X
77th Emmy Noms Reveal Record Voting Numbers and Milestones for Rookie and Returning Shows
Television Academy
Pico Cracks the Code: 'Open the Vault' Turns Batman IP into 21,000+ New Prospects
Pico Group / PR Newswire
State Farm® | Batman vs. Bateman
The One Club for Creativity
Another BTS look at Josh Harp’s Joker and Abby May’s Poison Ivy from State Farm’s ‘BATMAN VS BATEMAN’.
@DCFilmNews on X
Another BTS look at Josh Harp’s Joker and Abby May’s Poison Ivy from State Farm’s ‘BATMAN VS BATEMAN’.
@DCFilmNews on X
Another look at the Rogues Gallery from State Farm’s ‘BATMAN VS BATEMAN’. • Riddler: Josh Meyer • The Joker: Josh Harp • Two-Face: Andrew Tippie (Via 2nd AD Jimmy Ramirez)
@DCFilmNews on X
Batman vs. Bateman (Extended Cut) | State Farm® Commercial - Reaction!
Tyrone Magnus on YouTube

Spread Score

How it works
Reach58Contagion35Breadth70Velocity73Longevity1952

Numbers

Campaign impressions, first two weeks (entrant claim)
2.1B
As of Oct 13, 2026 · Self-reported · The One Club for Creativity
Peak date
Week of Mar 17, 2025
Mar 11 ’25 to Week of Mar 17, 2025
Platforms
8
Started on YouTube
Origin
Paid
Finance

Mechanics

  • PairingPrimary
  • Identity badge
  • Transgression
  • Platform jump
  • Press loop

How it spread

Trace the origin

State Farm moved its planned Super Bowl creative to March Madness and premiered an extended cut with Kai Cenat. Film accounts, Reddit fans and a Russian Telegram channel shared the ad and costumes. Its activation vendor later claimed more than 21,000 registrations.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’25AprJunAugOctDecMar ’26MayJulPeakTVYouTubePressTwitchXRedditOpen webGroup chats
TVYouTubePressTwitchXRedditOpen webGroup chats

13 more events on this chart

Join free to see them

Timeline (16)

  1. March 2025

    Kai Cenat / The Tonight Show precursor · Mar 6 ’25

    Cenat promoted his Batman partnership with State Farm on The Tonight Show.[1][4]

    Kai Cenat Is Teaming up with State Farm on a Batman Campaign in Partnership with State Farm
    Open the first post ↗

  2. State Farm / Highdive seed · Mar 11 ’25

    State Farm made the Batman vs. Bateman creative public ahead of its planned television rollout.[2][4][22]

  3. Marketing Dive press · Mar 11 ’25

    Marketing Dive reported that State Farm had moved its planned Super Bowl spot to March Madness.[2]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 21 sources · Score 50
Origin
Paid
Sector
Finance
Region
US
Campaign impressions, first two weeks (entrant claim)
2.1B
As of Oct 13, 2026 · Self-reported · The One Club for Creativity
Evidence
Grade B

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3.INGO Hamburg - IKEA Al-Futtaim - Don’t worry, you can afford it.Sami

4.1B impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’25AprJunAugOctDecMar ’26MayJulPeakTVYouTubePressTwitchXRedditOpen webGroup chats
TVYouTubePressTwitchXRedditOpen webGroup chats

13 more events on this chart

Join free to see them

  1. March 2025

    Kai Cenat / The Tonight Show precursor · Mar 6 ’25

    Cenat promoted his Batman partnership with State Farm on The Tonight Show.[1][4]

    Kai Cenat Is Teaming up with State Farm on a Batman Campaign in Partnership with State Farm
    Open the first post ↗

  2. State Farm / Highdive seed · Mar 11 ’25

    State Farm made the Batman vs. Bateman creative public ahead of its planned television rollout.[2][4][22]

  3. Marketing Dive press · Mar 11 ’25

    Marketing Dive reported that State Farm had moved its planned Super Bowl spot to March Madness.[2]

  1. owner response · Mar 11 ’25

  2. platform jump · Mar 12 ’25

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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Pro opens the playbook, all 11 sourced numbers and 27 sources. Start with a free account.

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