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Library/Campaign/Tubi: Interface Interruption
Grade B20 sourcesHIS-00354

Tubi: Interface Interruption

Campaign · 2023 · Notable

49Editable slideCertificate

Tubi’s 15-second Super Bowl fake channel change drew remote searches and reaction posts.

Original · Tubi / Mischief @ No Fixed Address
Tubi Interface Interruption | Super Bowl
Tubi on YouTube
Tubi: Interface Interruption
Wikipedia (non-free, fair use)
Tubi
The Hollywood Reporter
Greg Hahn
Gasp / Call To Action
Super Bowl preparations in New Orleans
The Hollywood Reporter
Tubi Super Bowl ad leaves viewers thinking they sat on their remotes
TODAY / NBC News
TUBI THROWS PEOPLE DOWN RABBIT HOLES AND HIJACKS SUPER BOWL SCREENS TO INTRODUCE ITS BRAND PERSONALITY TO THE WORLD - TubiTV Corporate
Broadcasting+Cable / Next TV
Tubi | Interface Interruption
The One Club for Creativity
Super Bowl 57 averages over 113 million viewers
Capital News Service / University of Maryland
Super Bowl Ads: John Travolta Revisits Grease, Breaking Bad & Clueless Return, Will Ferrell In Stranger Things And More - TVLine
TVLine
Tubi's Super Bowl Prank Ad Aimed To Position The Free Streamer As A 'Troublemaker' — Did You Fall For It? - TVLine
TVLine

Spread Score

How it works
Reach67Contagion35Breadth40Velocity30Longevity6349

Numbers

Agency portfolio claim; same campaign, not additional reach
7B
As of Oct 12, 2026 · Self-reported · Mischief @ No Fixed Address
Seed to peak
same day
Feb 12 ’23 to Feb 12 ’23
Platforms
8
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Response chain
  • Platform jump
  • Press loop
  • TransgressionPrimary
  • Controversy

How it spread

Trace the origin

Tubi aired a fake channel change during the Super Bowl. Viewers searched for remotes and posted reactions on Twitter and TikTok. Press covered the confusion and disputed fallout. Tubi later announced five Cannes Lions and reused the approach in football advertising.

Google searchesJan ’23MarMayJunAugOctMar ’24JulNovPeakTVXOpen webPressYouTubeTikTokRedditAudio
TVXOpen webPressYouTubeTikTokRedditAudio

13 more events on this chart

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Timeline (16)

  1. February 2023

    Tubi / FOX Sports seed · Feb 12 ’23

    Aired a 15-second FOX Sports collaboration promo using its actual announcers, distinct from the Rabbit Holes ads.[1][2][3]

    Tubi Interface Interruption | Super Bowl
    Open the first post ↗

  2. Viewers platform jump · Feb 12 ’23

    Viewers tweeted that they thought someone had sat on the remote or changed the channel.[3]

    Tubi

  3. Google search users peak · Feb 12 ’23

    Tubi searches spiked on game night, alongside Twitter reactions and same-night press coverage.[4][3]

    Super Bowl 57 averages over 113 million viewers
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 14 events, 20 sources · Score 59
Origin
Mixed
Sector
Entertainment
Region
US
Agency portfolio claim; same campaign, not additional reach
7B
As of Oct 12, 2026 · Self-reported · Mischief @ No Fixed Address
Evidence
Grade B

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X · 2020

52
A Recipe for Seduction | Presented by Kentucky Fried Chicken | Full Mini-Movie | Lifetime

1.8B impressions

BYD Demolish the Old Legends

Open web · 2023

52
Contemporary screenshot of BYD’s original Weibo film, posted at 20:10.

800M impressions

Jaguar: Copy Nothing

X · 2024

52
Jaguar | Copy Nothing

160M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’23MarMayJunAugOctMar ’24JulNovPeakTVXOpen webPressYouTubeTikTokRedditAudio
TVXOpen webPressYouTubeTikTokRedditAudio

13 more events on this chart

Join free to see them

  1. February 2023

    Tubi / FOX Sports seed · Feb 12 ’23

    Aired a 15-second FOX Sports collaboration promo using its actual announcers, distinct from the Rabbit Holes ads.[1][2][3]

    Tubi Interface Interruption | Super Bowl
    Open the first post ↗

  2. Viewers platform jump · Feb 12 ’23

    Viewers tweeted that they thought someone had sat on the remote or changed the channel.[3]

    Tubi

  3. Google search users peak · Feb 12 ’23

    Tubi searches spiked on game night, alongside Twitter reactions and same-night press coverage.[4][3]

    Super Bowl 57 averages over 113 million viewers

  1. commercial · Feb 12 ’23

  2. press · Feb 12 ’23

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Why it worked

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