Apple TV+: Silo in a Tweet
Campaign · 2023 · Niche
Apple’s full-episode tweet drew a claimed 58 million impressions.
Elon Musk
@elonmusk · Jun 27, 2023
Watch the entire first episode on this platform. Great move by Apple! Note, you can Airplay from your iPhone to TV to watch on a big screen.
MrBeast
@MrBeast · Jun 28, 2023
Really is a smart move, I never would have heard of this show and now I’m watching episode 1 and invested lol
Luke
@building_brocks · Jun 27, 2023
Wow! I'm blown away at the improvements of Twitter in the last 6 months. Features like this are HUGE and change the dynamic of media, but nobody will hear about it because the news hates elon lol. Incredible trajectory at twitter 📈 This guy should build rockets!
Spread Score
How it worksNumbers
- Seed post impressions, entrant claim; window undisclosed
- 58M
- X · Self-reported · The One Club for Creativity (entrant-supplied description)
- Peak date
- Week of Jun 27, 2023
- Jun 27 ’23 to Week of Jun 27, 2023
- Platforms
- 3
- Started on X
- Origin
- Seeded
- Entertainment
How it spread
Trace the originApple and Dentsu put Silo’s complete pilot on Twitter before the finale. Musk shared it; MrBeast said he discovered the show. Viewers discussed it on Slashdot. The entrant claimed over 58 million impressions; Apple later removed the tweet.
Dates use the stated precision; chart positions are date anchors.
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