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Library/Moment/Rihanna’s Super Bowl Halftime Show
Grade B22 sourcesHIS-00481

Rihanna’s Super Bowl Halftime Show

Moment · 2023 · Notable

45Editable slideCertificate

Rihanna’s halftime show inspired a senior-home recreation with over 32.1 million views.

tia

@cursedhive · Feb 13, 2023

seeing rihanna holding a mic instead of a matte foundation oh we used to pray for times like this

10.7K6
Original · tia (@cursedhive)
Apple Music launches Rihanna’s Road to Halftime ahead of Super Bowl LVII
Apple Newsroom
Apple Music Super Bowl LVII Halftime Show
TIME
Rihanna's songs get 390% boost in sales after Super Bowl halftime show
CBS News
Arcadia Residents on Viral Rihanna TikTok video
Arcadia Communities
Idosas recriam apresentação de Rihanna no Super Bowl e ganham flores da artista | CNN Brasil
CNN Brasil
24 Rihanna Super Bowl memes just as iconic as the halftime show
Capital / Capital Buzz
Rihanna's Super Bowl halftime show: All the best memes and reactions
Capital XTRA
Rihanna's Super Bowl 2023 Halftime Show | Know Your Meme
Know Your Meme

Spread Score

How it works
Reach32Contagion35Breadth80Velocity69Longevity1045

Numbers

Seed to peak
same day
Feb 13 ’23 to Feb 13 ’23
Platforms
6
Started on X
Origin
Mixed
Entertainment

Mechanics

  • Response chainPrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Rihanna’s sponsored broadcast prompted pregnancy speculation, staging jokes and makeup reactions. TikTok recreations followed, including Arcadia’s senior residents. The performed songs also gained streams and paid downloads.

Wikipedia views · Google searchesDec ’22Feb ’23MarAprJunSepDecMay ’24SepFeb ’25PeakAudioTVXPressOpen webTikTok
AudioTVXPressOpen webTikTok

14 more events on this chart

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Timeline (17)

  1. January 2023

    Apple Music precursor · Jan 31 ’23

    Apple launched its Road to Halftime campaign with playlists, radio shows and a press conference.[1]

    Apple Music launches Rihanna’s Road to Halftime ahead of Super Bowl LVII
    Open the first post ↗

  2. February 2023

    Rihanna / NFL / Apple Music precursor · Feb 12 ’23

    Rihanna performed on floating platforms at the Super Bowl in Arizona.[2][1]

  3. @cursedhive seed · Feb 13 ’23

    Tia joked about Rihanna holding a microphone instead of foundation in a post timestamped 01:31.[3]

Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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X · 2025

39
They're doing the meme.

Duolingo’s AI-First Memo

Open web · 2025

34
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Klarna CEO's AI Marketing Savings Post

X · 2024

15
Business Insider's backlash headline and CEO photograph, shared in Antti Toivonen's LinkedIn reaction.

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Wikipedia views · Google searchesDec ’22Feb ’23MarAprJunSepDecMay ’24SepFeb ’25PeakAudioTVXPressOpen webTikTok
AudioTVXPressOpen webTikTok

14 more events on this chart

Join free to see them

  1. January 2023

    Apple Music precursor · Jan 31 ’23

    Apple launched its Road to Halftime campaign with playlists, radio shows and a press conference.[1]

    Apple Music launches Rihanna’s Road to Halftime ahead of Super Bowl LVII
    Open the first post ↗

  2. February 2023

    Rihanna / NFL / Apple Music precursor · Feb 12 ’23

    Rihanna performed on floating platforms at the Super Bowl in Arizona.[2][1]

  3. @cursedhive seed · Feb 13 ’23

    Tia joked about Rihanna holding a microphone instead of foundation in a post timestamped 01:31.[3]

  1. press · Feb 13 ’23

  2. peak · Feb 13 ’23

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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