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Library/Moment/Lady Gaga and Bradley Cooper’s Shallow Oscars performance
Grade B20 sourcesHIS-00498

Lady Gaga and Bradley Cooper’s Shallow Oscars performance

Moment · 2019 · Notable

40Editable slideCertificate

The Oscars duet spawned romance memes; its upload gained 6.1 million views in a day.

Ramin Setoodeh

@RaminSetoodeh · Feb 25, 2019

Lady Gaga and Bradley Cooper earn the biggest standing ovation at the #Oscars for their performance of Shallow

1.2K12
Original · Ramin Setoodeh
Clip · LadyGagaVEVO on YouTube
Lady Gaga, Bradley Cooper - Shallow (From A Star Is Born/Live From The Oscars)
LadyGagaVEVO on YouTube
91st Annual Academy Awards - Show
TIME
Lady Gaga responds to Bradley Cooper Oscars chemistry: 'That's what we wanted you to see'
ABC News
Bradley Cooper and Lady Gaga's Oscars Performance | Know Your Meme
Know Your Meme
Oscars 2019: Bradley Cooper and Lady Gaga's Shallow Performance Made it Weird - TV Guide
TV Guide
Even Hollywood Can't Get Enough of Lady Gaga and Bradley Cooper's 2019 Oscars Performance
E! News
Issue January 25, 2025 - Billboard Magazine
Billboard magazine, March 9, 2019 issue (official Zinio excerpt)
Lady Gaga & Bradley Coopers Shallow Surges to No. 1 on Billboard Hot 100, Fueled by Oscars Gains
Starlight PR (Gary Trust / Billboard article reproduction)
best oscars moments cher lady gaga bradley cooper
Marie Claire

Spread Score

How it works
Reach47Contagion35Breadth60Velocity42Longevity740

Numbers

Seed to peak
1 day
Feb 25 ’19 to Feb 26 ’19
Platforms
7
Started on X
Origin
Organic
Entertainment

Mechanics

  • Response chain
  • Mystery & lorePrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

The Oscars duet prompted romance speculation, captioned images and celebrity reactions. The official video reached its largest daily gain two days after the ceremony. Gaga explained the staging on Kimmel; television and YouTube parodies followed.

Google searchesJan ’19MarAprSepMar ’20AugFeb ’21JulDecPeakTVXPressYouTubeInstagramAudioBox office
TVXPressYouTubeInstagramAudioBox office

13 more events on this chart

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Timeline (16)

  1. February 2019

    Lady Gaga and Bradley Cooper precursor · Feb 24 ’19

    Gaga and Cooper performed Shallow at the Oscars, then the song won the Original Song award.[1][2][3]

    Open the first post ↗

  2. Ramin Setoodeh (@RaminSetoodeh) seed · Feb 25 ’19

    Ramin Setoodeh posted a standing-ovation video and praised the duet at 03:04:48 UTC.[4][5]

    Bradley Cooper and Lady Gaga's Oscars Performance | Know Your Meme

  3. TIME press · Feb 25 ’19

    TIME collected Twitter reactions to the duet at 03:38 UTC, while viewers speculated about romance.[5]

Origin
Organic
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesJan ’19MarAprSepMar ’20AugFeb ’21JulDecPeakTVXPressYouTubeInstagramAudioBox office
TVXPressYouTubeInstagramAudioBox office

13 more events on this chart

Join free to see them

  1. February 2019

    Lady Gaga and Bradley Cooper precursor · Feb 24 ’19

    Gaga and Cooper performed Shallow at the Oscars, then the song won the Original Song award.[1][2][3]

    Open the first post ↗

  2. Ramin Setoodeh (@RaminSetoodeh) seed · Feb 25 ’19

    Ramin Setoodeh posted a standing-ovation video and praised the duet at 03:04:48 UTC.[4][5]

    Bradley Cooper and Lady Gaga's Oscars Performance | Know Your Meme

  3. TIME press · Feb 25 ’19

    TIME collected Twitter reactions to the duet at 03:38 UTC, while viewers speculated about romance.[5]

  1. platform jump · Feb 25 ’19

  2. owner response · Feb 25 ’19

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
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  3. 3

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