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Library/Campaign/Daily Star’s Liz Truss Lettuce
Grade B21 sourcesHIS-00512

Daily Star’s Liz Truss Lettuce

Campaign · 2022 · Viral

63Editable slideCertificate

A lettuce outlasted Liz Truss as 21,000 people watched its Twitter feed.

Original · re-upload by John Traveler
LIVE: Can Liz Truss outlast a lettuce?
Daily Star on YouTube
Daily Star’s Liz Truss Lettuce
Wikipedia (non-free, fair use)
Lettuce was this week’s internet obsession, thanks to Liz Truss and Olivia Wilde
The Philadelphia Inquirer
The origin story of the lettuce that outlasted Liz Truss
Semafor
Liz Truss calls Daily Star's Lizzy Lettuce stunt 'puerile' and unfunny
Press Gazette
Daily Star video immortalised in BFI National Archive
InPublishing
UK Paper Has a Livestream Betting on Whether New Prime Minister Will Outlast Head of Lettuce With Googly Eyes
Mediaite

Spread Score

How it works
Reach54ContagionNo data yetBreadth80Velocity100Longevity2063

Numbers

Owner-reported modeled PR reach, using Meltwater
1.25B
Self-reported · The Drum Awards for Online Media
Seed to peak
6 days
Oct 14 ’22 to Oct 20 ’22
Platforms
6
Started on YouTube
Origin
Stunt
Media & publishing

Mechanics

  • NewsjackingPrimary
  • Real-world spectacle
  • Response chain
  • Platform jump
  • Political adoption

How it spread

Trace the origin

The Daily Star streamed a lettuce beside Liz Truss’s photo. Truss resigned before it wilted, and the paper declared victory. The joke travelled through independent posts, forums and news coverage, then reappeared in Parliament and activist stunts.

Wikipedia views · Google searchesAug ’22OctNovFeb ’23MaySepMar ’24AugOctApr ’25SepDecPeakPressOpen webYouTubeXRedditTV
PressOpen webYouTubeXRedditTV

15 more events on this chart

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Timeline (18)

  1. October 2022

    The Economist precursor · Oct 11 ’22

    The Economist compared Truss’s period in control to the shelf life of a lettuce.[1][2]

  2. Jon Livesey precursor · Oct 13 ’22

    Operator Ed Keeble later credited Jon Livesey with proposing the lettuce livestream the day before launch.[21]

    LIVE: Can Liz Truss outlast a lettuce?

  3. Daily Star seed · Oct 14 ’22

    The Daily Star began streaming a lettuce beside a framed photo of Liz Truss.[3][4][5]

Origin
Stunt
Sector
Media & publishing
Region
GB
Owner-reported modeled PR reach, using Meltwater
1.25B
Self-reported · The Drum Awards for Online Media
Evidence
Grade B

Spread the same way

Burger King Whopper Neutrality

YouTube · 2018

52
An in-store video stunt that charged more for faster Whoppers to explain net neutrality.

4.3B impressions

Domino's Paving for Pizza

Open web · 2018

48
Don't Let Bad Potholes Ruin Good Pizza! Domino's Starts Paving for Pizza

1.1B impressions

Dove Cost of Beauty

YouTube · 2023

43
Social Media's Impact on Kids' Mental Health: A Dove Film

11.1B impressions

Budweiser: Bring Home the Bud

X · 2022

33
New Day, New Tweet. Winning Country gets the Buds. Who will get them?

New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesAug ’22OctNovFeb ’23MaySepMar ’24AugOctApr ’25SepDecPeakPressOpen webYouTubeXRedditTV
PressOpen webYouTubeXRedditTV

15 more events on this chart

Join free to see them

  1. October 2022

    The Economist precursor · Oct 11 ’22

    The Economist compared Truss’s period in control to the shelf life of a lettuce.[1][2]

  2. Jon Livesey precursor · Oct 13 ’22

    Operator Ed Keeble later credited Jon Livesey with proposing the lettuce livestream the day before launch.[21]

    LIVE: Can Liz Truss outlast a lettuce?

  3. Daily Star seed · Oct 14 ’22

    The Daily Star began streaming a lettuce beside a framed photo of Liz Truss.[3][4][5]

  1. press · Oct 14 ’22

  2. owner response · Oct 17 ’22

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

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