LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/BYD Demolish the Old Legends
Grade B17 sourcesHIS-00545

BYD Demolish the Old Legends

Campaign · 2023 · Notable

52Editable slideCertificate

Weibo reported 22.91 million plays for BYD’s film saluting rival Chinese automakers.

Contemporary screenshot of BYD’s original Weibo film, posted at 20:10.
BYD / Zhiwei Data
比亚迪 中国汽车在一起_哔哩哔哩_bilibili
Digitaling
BYD_Rolled_Off_Its_5_Millionth_New_Energy_Vehicle
BYD
2023年度十大刷屏案例盘点
Digitaling / Wanneng Dashu
BYD Auto - Wikipedia
Wikipedia

Spread Score

How it works
Reach59Contagion35Breadth60Velocity51Longevity5152

Numbers

Seed-post exposure claimed by Weibo; snapshot undated
800M
Self-reported · TMA / Weibo campaign submission
Seed to peak proxy
1 day
Aug 9 ’23 to Aug 10 ’23
Platforms
5
Started on Open web
Origin
Mixed
Auto & mobility

Mechanics

  • Response chainPrimary
  • Transgression
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

BYD released a film saluting rival Chinese automakers. Rival executives shared it; Great Wall’s CTO rejected pressure to unite. Weibo promoted the film and reported 22.91 million plays. Coverage and forum discussion carried its message overseas.

Proxy date; not a directly measured attention peak.

Jul ’23AugSepNovFeb ’24MayAugDecJun ’25NovMay ’26JunOpen webGroup chatsTVPressReddit
Open webGroup chatsTVPressReddit

13 more events on this chart

Join free to see them

Timeline (16)

  1. August 2023

    BYD precursor · Aug 6 ’23

    BYD began social promotion three days before its production-milestone launch.[1]

    Open the first post ↗

  2. BYD precursor · Aug 9 ’23

    BYD posted a morning teaser for its production-milestone ceremony.[4]

  3. BYD precursor · Aug 9 ’23

    BYD displayed cars from rival Chinese brands outside its launch venue.[2][6]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 5 events · Revised 8 numbers
  2. 2026-10-14Added: 16 events, 17 sources · Score 52 · Fact-check passed (39 claims)
Origin
Mixed
Sector
Auto & mobility
Region
CN
Seed-post exposure claimed by Weibo; snapshot undated
800M
Self-reported · TMA / Weibo campaign submission
Evidence
Grade B

Spread the same way

Ariel: Dads #ShareTheLoad

YouTube · 2016

53
Why is Laundry only a mother’s job? Dads #ShareTheLoad (Hindi) – Ariel

2B impressions

A Recipe for Seduction

X · 2020

52
A Recipe for Seduction | Presented by Kentucky Fried Chicken | Full Mini-Movie | Lifetime

1.8B impressions

Jaguar: Copy Nothing

X · 2024

52
Jaguar | Copy Nothing

160M views

Tubi: Interface Interruption

TV · 2023

49
Tubi Interface Interruption | Super Bowl

7B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Jul ’23AugSepNovFeb ’24MayAugDecJun ’25NovMay ’26JunOpen webGroup chatsTVPressReddit
Open webGroup chatsTVPressReddit

13 more events on this chart

Join free to see them

  1. August 2023

    BYD precursor · Aug 6 ’23

    BYD began social promotion three days before its production-milestone launch.[1]

    Open the first post ↗

  2. BYD precursor · Aug 9 ’23

    BYD posted a morning teaser for its production-milestone ceremony.[4]

  3. BYD precursor · Aug 9 ’23

    BYD displayed cars from rival Chinese brands outside its launch venue.[2][6]

  1. seed · Aug 9 ’23

  2. owner response · Aug 9 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 13 sourced numbers and 17 sources. Start with a free account.

Join freeGo Pro