Duolingo at the Sweat Tour
Campaign · 2024 · Notable
Duolingo reported 22M impressions after its owl masks appeared at the Sweat Tour.
Pop Base
@PopBase · Sep 14, 2024
Duolingo spotted at the opening night of Charli xcx and Troye Sivan’s Sweat Tour wearing a ‘brat’ shirt.
Duolingo
@duolingo · Sep 14, 2024
talk to me in french talk to me in spanish 💋
Pop Base@PopBase
Duolingo spotted at the opening night of Charli xcx and Troye Sivan’s Sweat Tour wearing a ‘brat’ shirt.
Spread Score
How it worksNumbers
- Owned and UGC impressions, team report; lower bound
- 22M
- As of Sep 20, 2024 · Self-reported · Kelsey Dempsey / Duolingo (LinkedIn)
- Peak date
- Week of Sep 20, 2024
- Sep 15 ’24 to Week of Sep 20, 2024
- Platforms
- 5
- Started on X
- Origin
- Stunt
- Education
How it spread
Trace the originDuolingo staged a flock of owl masks at the Detroit Sweat Tour opener. Pop Base, fans and the brand posted photos and clips; Charli gave an onstage shoutout. The team reported 22M owned and UGC impressions, the result highlighted by trade coverage.
Dates use the stated precision; chart positions are date anchors.
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Spread the same way
New cases, every week
How the next thing spread, the week it does.