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Library/Campaign/Jaguar: Copy Nothing
Grade B18 sourcesHIS-00606

Jaguar: Copy Nothing

Campaign · 2024 · Notable

52Editable slideCertificate

Jaguar’s car-free rebrand video reached nearly 160 million X views by launch week.

Benjamin Hopton

@benjaminhopton · Nov 19, 2024

Car Twitter today.

15.4K95
Post · @benjaminhopton on X

Elon Musk

@elonmusk · Nov 19, 2024

Do you sell cars?

331.7K6K
Post · @elonmusk on X

Jaguar

@Jaguar · Nov 19, 2024

Yes. We'd love to show you. Join us for a cuppa in Miami on 2nd December? Warmest regards, Jaguar

16.7K3.6K
Post · @Jaguar on X
Clip · The Spectator on YouTube

Nothing

@nothing · Nov 20, 2024

new logo who dis?

89.7K2.2K
Post · @nothing on X

Specsavers

@Specsavers · Nov 20, 2024

New logo just dropped

A black background with “Specsavers” crudely written on it in rough, green handwritten style.
22K605
Post · @Specsavers on X

R Λ Z Ξ R

@Razer · Nov 21, 2024

Following recent industry trends, we have also decided to rebrand.

35.8K550
Post · @Razer on X
Clip · Jaguar on YouTube
Jaguar | Copy Nothing
Jaguar on YouTube
Car Twitter today.
@benjaminhopton on X
Jaguar rebrand
Onclusive
new logo who dis?
@nothing on X
new logo who dis?
@nothing on X
A black background with “Specsavers” crudely written on it in rough, green handwritten style.
@Specsavers on X
Following recent industry trends, we have also decided to rebrand.
@Razer on X
Following recent industry trends, we have also decided to rebrand.
@Razer on X
Rory Sutherland on Jaguar's bizarre rebrand and why they've abandoned their British roots
The Spectator on YouTube
Jaguar "Copy Nothing" Rebrand and Logo Change | Know Your Meme
Know Your Meme

Spread Score

How it works
Reach80Contagion25Breadth60Velocity65Longevity1152

Numbers

X ledger: seed only, historical approximate snapshot
160M
As of Nov 22, 2024 · X · Business Insider
Peak date
Week of Nov 20, 2024
Nov 19 ’24 to Week of Nov 20, 2024
Platforms
4
Started on X
Origin
Seeded
Auto & mobility

Mechanics

  • Response chain
  • ControversyPrimary
  • Transgression
  • Platform jump
  • Press loop

How it spread

Trace the origin

Jaguar posted a car-free rebrand film on November 19. Replies, reaction clips and brand parodies spread on X, then drew press coverage and YouTube discussion. Jaguar defended the campaign; JLR later reviewed its creative account.

Dates use the stated precision; chart positions are date anchors.

Google searchesNov ’24DecJan ’25FebMarAprMayPeakOpen webXPressYouTube
Open webXPressYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. November 2024

    Jaguar precursor · Nov 18 ’24

    Jaguar announced its new identity and scheduled the next reveal for Miami Art Week.[1]

    Open the first post ↗

  2. @Jaguar seed · Nov 19 ’24

    Jaguar posted Copy Nothing, a campaign video featuring models and no cars.[2][3]

    Jaguar "Copy Nothing" Rebrand and Logo Change | Know Your Meme

  3. Marketing Dive press · Nov 19 ’24

    Marketing Dive covered the new identity and Jaguar’s pause in UK new-car sales.[4]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 3 numbers
  2. 2026-10-14Added: 16 events, 18 sources · Score 52 · Fact-check passed (31 claims)
Origin
Seeded
Sector
Auto & mobility
Region
GB
X ledger: seed only, historical approximate snapshot
160M
As of Nov 22, 2024 · X · Business Insider
Evidence
Grade B

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Why is Laundry only a mother’s job? Dads #ShareTheLoad (Hindi) – Ariel

2B impressions

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X · 2020

52
A Recipe for Seduction | Presented by Kentucky Fried Chicken | Full Mini-Movie | Lifetime

1.8B impressions

BYD Demolish the Old Legends

Open web · 2023

52
Contemporary screenshot of BYD’s original Weibo film, posted at 20:10.

800M impressions

Tubi: Interface Interruption

TV · 2023

49
Tubi Interface Interruption | Super Bowl

7B impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesNov ’24DecJan ’25FebMarAprMayPeakOpen webXPressYouTube
Open webXPressYouTube

13 more events on this chart

Join free to see them

  1. November 2024

    Jaguar precursor · Nov 18 ’24

    Jaguar announced its new identity and scheduled the next reveal for Miami Art Week.[1]

    Open the first post ↗

  2. @Jaguar seed · Nov 19 ’24

    Jaguar posted Copy Nothing, a campaign video featuring models and no cars.[2][3]

    Jaguar "Copy Nothing" Rebrand and Logo Change | Know Your Meme

  3. Marketing Dive press · Nov 19 ’24

    Marketing Dive covered the new identity and Jaguar’s pause in UK new-car sales.[4]

  1. backlash · Nov 19 ’24

  2. backlash · Nov 19 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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