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Library/Meme & format/My Name Is Lewis
Grade B17 sourcesHIS-00623

My Name Is Lewis

Meme & format · 2023 · Notable

46Editable slideCertificate

A shopper’s video turned a $180 talking pumpkin into a meme as Target sold out.

Original · @imshannonduh
Clip · @notajackolantern on TikTok
Clip · @halloweencostumes.com on TikTok
Clip · @target on TikTok
Clip · @kelseysontiktok on TikTok
Clip · @spidermansyd_ on TikTok
I dont know who voiced this halloween decoration at Target but i hope they got paid a lot of money to do it #halloween #halloweendecor #target #targethalloween #spookyseason
@imshannonduh on TikTok
Target’s official feature shows Lewis the pumpkin ghoul and fan displays.
Target
My name is Lewis. #target #targethalloween #lewis #mynameislewis #halloween #taylorswift #swifttok #lewistarget #fyp #viral #fyppppppppppppppppppppppp #foryoupage
@notajackolantern on TikTok
My Name Is Lewis #notajackolantern #mynameislewis
@halloweencostumes.com on TikTok
Decorated Halloween houses in San Francisco
TIME
POV: every house in the neighborhood has a #Lewis.🎃 although Lewis' favorite season comes to an end, his story continues. more #LEWISLORE on the way. HAPPY HALLOWEEN FRIENDS🥰
@target on TikTok
Lewis and Friends Halloween 2024
Target
Halloween Assortment 2024
Target
Meet the Fang-tastic Design Duo Behind Target's Lewis & Friends
Target
@target why? #fyp #foryou #xybca #scary #lewis #target #halloween
@kelseysontiktok on TikTok
his name is Lewis💅🏻🎃 #targethalloween #targetfinds #lewis #jackolantern
@spidermansyd_ on TikTok
Target's Spooky Talking Halloween Decoration is Confusing the Internet
The FW

Spread Score

How it works
ReachNo data yetContagion60Breadth40Velocity58Longevity2546

Numbers

Seed to peak
8 days
Sep 27 ’23 to Oct 5 ’23
Platforms
4
Started on TikTok
Origin
Organic
Retail

Mechanics

  • Unscripted proofPrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

A shopper filmed Lewis introducing himself in Target. Other TikTok users made recordings, edits, art and costumes; national coverage followed as the decoration sold out. Target promoted the fan activity, made an animated series and brought Lewis back the next year.

Google searchesSep ’23OctNovFeb ’24MayAugSepOctPeakTikTokOpen webPressRetail
TikTokOpen webPressRetail

11 more events on this chart

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Timeline (14)

  1. September 2023

    @imshannonduh seed · Sep 27 ’23

    Shannon Murphy posted Lewis saying his name after hearing him in a Huntington Beach Target.[1][2]

    I dont know who voiced this halloween decoration at Target but i hope they got paid a lot of money to do it #halloween #halloweendecor #target #targethalloween #spookyseason
    Open the first post ↗

  2. The FW platform jump · Sep 29 ’23

    The FW explained the Lewis joke and quoted shoppers asking about his backstory.[3]

    Target's Spooky Talking Halloween Decoration is Confusing the Internet

  3. @notajackolantern platform jump · Sep 30 ’23

    A fan posted a Lewis edit with Taylor Swift and SwiftTok hashtags.[4]

    My name is Lewis. #target #targethalloween #lewis #mynameislewis #halloween #taylorswift #swifttok #lewistarget #fyp #viral #fyppppppppppppppppppppppp #foryoupage
Origin
Organic
Sector
Retail
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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Kevin Synnes on Instagram: "The original video... Husk lyd! :D for licensing / usage, please contact licensing@viralhog.com #duckarmy #viralhog #funny #biltema #kristiansand #friday #vacation #ducks…

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New cases, every week

How the next thing spread, the week it does.

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Google searchesSep ’23OctNovFeb ’24MayAugSepOctPeakTikTokOpen webPressRetail
TikTokOpen webPressRetail

11 more events on this chart

Join free to see them

  1. September 2023

    @imshannonduh seed · Sep 27 ’23

    Shannon Murphy posted Lewis saying his name after hearing him in a Huntington Beach Target.[1][2]

    I dont know who voiced this halloween decoration at Target but i hope they got paid a lot of money to do it #halloween #halloweendecor #target #targethalloween #spookyseason
    Open the first post ↗

  2. The FW platform jump · Sep 29 ’23

    The FW explained the Lewis joke and quoted shoppers asking about his backstory.[3]

    Target's Spooky Talking Halloween Decoration is Confusing the Internet

  3. @notajackolantern platform jump · Sep 30 ’23

    A fan posted a Lewis edit with Taylor Swift and SwiftTok hashtags.[4]

    My name is Lewis. #target #targethalloween #lewis #mynameislewis #halloween #taylorswift #swifttok #lewistarget #fyp #viral #fyppppppppppppppppppppppp #foryoupage

  1. press · Oct 4 ’23

  2. commercial · Oct 4 ’23

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Why it worked

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