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Library/Campaign/Nike Air Max Shinjuku 3D billboard
Grade B23 sourcesHIS-00625

Nike Air Max Shinjuku 3D billboard

Campaign · 2022 · Notable

41Editable slideCertificate

CEKAI reported 200 million impressions for Nike’s Shinjuku billboard campaign.

クロス新宿ビジョン

@xspace_tokyo · Mar 21, 2022

＼📣放映開始／ AIR MAXの誕生35周年を記念して、 #クロス新宿ビジョン に巨大な #ナイキ の3Dシューズボックスが登場👟✨ 3月21日(月)より27日(日)までの放映です▶️ h

2694
Original · Nike Japan / CEKAI / Cross Shinjuku Vision

𝗣𝗵𝗶𝗹𝗹𝗶𝗽 𝗝. 𝗖𝗹𝗮𝘆𝘁𝗼𝗻 (PJ)

@clayton_phillip · Mar 21, 2022

The best anamorphic board I've seen yet. @Nike

53.1K167
Post · @clayton_phillip on X

Joe Pompliano

@JoePompliano · Mar 22, 2022

Nike just released its first 3D ad in Tokyo to celebrate Air Max Day 🤯

46.2K310
Post · @JoePompliano on X

Nick

@nicksologist · Mar 23, 2022

I can’t stop watching this new 3D billboard for Nike’s Air Max Day in Tokyo 🤩 #AirMaxDay2022 https://t.co/fshz981UaN

343
Post · @nicksologist on X

Nike Japan

@nikejapan · Mar 22, 2022

新宿東口に巨大なエアマックスが登場 👀 🔴⚪️🔴  ナイキエアはシューズの域を超えた、進化し続けるアイディア💭 みんなにとって、ナイキエアとは？📢 コメント欄に教えて👇 #AirMaxDay #エアマックス https

2.6K33
Post · @nikejapan on X
＼📣放映開始／ AIR MAXの誕生35周年を記念して、 #クロス新宿ビジョン に巨大な #ナイキ の3Dシューズボックスが登場👟✨ 3月21日(月)より27日(日)までの放映です▶️
@xspace_tokyo on X
新宿東口に巨大なエアマックスが登場 👀 🔴⚪️🔴 ナイキエアはシューズの域を超えた、進化し続けるアイディア💭 みんなにとって、ナイキエアとは？📢 コメント欄に教えて👇 #AirMaxDay #エアマックス
@nikejapan on X
#airmaxday #airmax #justdoit | Nike | 1,589 comments
Nike
Max Impact For Nike Japan’s 3D Outdoor Ad | System1 Group | Nike
System1 Group
CEKAI concept art showing robot arms and an Air Max shoe inside the Shinjuku screen
Nike / CEKAI
Nike just released its first 3D ad in Tokyo to celebrate Air Max Day 🤯
@JoePompliano on X
3D OOH for NIKE AirMax Day 2022 | Cekai US
CEKAI
Nike fait la promotion du "Air Max Day 2022" sur un écran publicitaire 3D à Tokyo (Japon) - Sport Buzz Business
Sport Buzz Business
The Story Behind Nike's Amazing 3-D Air Max Billboard in Japan | Muse by Clios
Muse by Clios
Air Max Day CG Billboard by Kota Iguchi and CEKAI | STASH MAGAZINE
STASH
Vodafone Rugby Billboard
Marketing Beat
3Dサイネージで魅せる ファッション×裸眼立体広告「3D OOH for NIKE Air Max Day 2022」
CGWORLD

Spread Score

How it works
Reach40Contagion35Breadth30Velocity65LongevityNo data yet41

Numbers

CEKAI-reported owned/earned campaign impressions; undated
200M
Self-reported · CEKAI
Peak date
Week of Mar 27, 2022
Mar 21 ’22 to Week of Mar 27, 2022
Platforms
3
Started on X
Origin
Mixed
Fashion & accessories

Mechanics

  • Real-world spectaclePrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Nike’s Shinjuku animation paired a shoebox reveal with the screen’s resident cat. A wrapped building and bookable installation extended it on site; forum users debated viewing angles. Returning collaborators later linked a Hangzhou sequel to the original.

Dates use the stated precision; chart positions are date anchors.

Apr ’22MayJunAugOctDecFeb ’23AprXPressOpen web
XPressOpen web

14 more events on this chart

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Timeline (17)

  1. March 2022

    Nike / @xspace_tokyo seed · Mar 21 ’22

    Nike’s billboard began its Shinjuku run, and the screen operator posted its launch video.[1][2]

    ＼📣放映開始／ AIR MAXの誕生35周年を記念して、 #クロス新宿ビジョン に巨大な #ナイキ の3Dシューズボックスが登場👟✨ 3月21日(月)より27日(日)までの放映です▶️
    Open the first post ↗

  2. @clayton_phillip platform jump · Mar 21 ’22

    Phillip Clayton reposted the video and called it the best anamorphic board he had seen.[3]

  3. The Drum press · Mar 22 ’22

    The Drum covered the billboard as its Ad of the Day and reported a March 21 to 27 run.[2]

Origin
Mixed
Sector
Fashion & accessories
Region
JP
CEKAI-reported owned/earned campaign impressions; undated
200M
Self-reported · CEKAI
Evidence
Grade B

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3M views

New cases, every week

How the next thing spread, the week it does.

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Apr ’22MayJunAugOctDecFeb ’23AprXPressOpen web
XPressOpen web

14 more events on this chart

Join free to see them

  1. March 2022

    Nike / @xspace_tokyo seed · Mar 21 ’22

    Nike’s billboard began its Shinjuku run, and the screen operator posted its launch video.[1][2]

    ＼📣放映開始／ AIR MAXの誕生35周年を記念して、 #クロス新宿ビジョン に巨大な #ナイキ の3Dシューズボックスが登場👟✨ 3月21日(月)より27日(日)までの放映です▶️
    Open the first post ↗

  2. @clayton_phillip platform jump · Mar 21 ’22

    Phillip Clayton reposted the video and called it the best anamorphic board he had seen.[3]

  3. The Drum press · Mar 22 ’22

    The Drum covered the billboard as its Ad of the Day and reported a March 21 to 27 run.[2]

  1. press · Mar 22 ’22

  2. owner response · Mar 22 ’22

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Why it worked

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