LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Product/Rare Beauty Soft Pinch Tinted Lip Oil
Grade B22 sourcesHIS-00633

Rare Beauty Soft Pinch Tinted Lip Oil

Product · 2023 · Notable

44Editable slideCertificate

The $20 lip oil launched with Selena Gomez, then drew TikTok reviews and sellout coverage.

Clip · Rare Beauty on YouTube
Serenity| Rare Beauty's Soft Pinch Tinted Lip Oil in shade "Serenity".
Rare Beauty / Selena Gomez
Selena Gomez on Instagram: "Meet my new @RareBeauty Soft Pinch Tinted Lip Oil. It’s not your traditional lip oil – it’s an innovative lip jelly that transforms into a lightweight oil giving your…
Selena Gomez on Instagram
Rare Beauty Soft Pinch Tinted Lip Oil - Lightweight Tinted Gloss
TikTok Shop / Rare Beauty official shop
Rare Beauty
ALP
Soft Pinch Tinted Lip Oil | Rare Beauty by Selena Gomez
Rare Beauty on YouTube
We're Adding Rare Beauty's New Lip Oil to Our Cart STAT
Brit + Co
Selena Gomez's Rare Beauty was the top brand by earned media value, netting $43.8 million for the month.
WWD
Rare Beauty Soft Pinch Tinted Lip Oil Now Available
Temptalia
I Tried Rare Beauty’s Viral Lip Oil—There’s a Reason It Sold Out - Reflect Beauty
Reflect Beauty
We Tested the Sold Out Rare Beauty Soft Pinch Lip Oil (& Found 3 Comparable Alternatives That Are Currently In-Stock)
PureWow
Glossy x Launchmetrics Research: Dior Addict is the most-talked-about lip oil
Glossy
Milani Color Fetish Hydrating Lip Stain: Dupe For Rare Beauty Tinted Lip Oil?
Beauty Tidbits
Selena Gomez wearing a slicked back bun updo hairstyle
Marie Claire
Rare Beauty - Wikipedia
Wikipedia

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity65Longevity4244

Numbers

Seed to peak
1 day
Mar 29 ’23 to Mar 30 ’23
Platforms
6
Started on Retail
Origin
Seeded
Beauty & personal care

Mechanics

  • Platform jump
  • Press loop
  • Visible in use
  • Dupe economy
  • Sell-out loopPrimary

How it spread

Trace the origin

Gomez announced the lip oil before Sephora app access. The event producer describes sampling rooms, personalized campaign imagery and gifts intended to encourage posts. ZULA later published meal-stage wear tests after its writer described TikTok-led discovery.

Google searchesFeb ’23AprMayJulNovFeb ’24AugApr ’25OctApr ’26SepDecPeakInstagramPressRetailOpen webRedditTikTok
InstagramPressRetailOpen webRedditTikTok

13 more events on this chart

Join free to see them

Timeline (16)

  1. March 2023

    Selena Gomez precursor · Mar 27 ’23

    Gomez announced the lip oil and dated Sephora app early access to March 29.[1][2]

    We're Adding Rare Beauty's New Lip Oil to Our Cart STAT
    Open the first post ↗

  2. WWD precursor · Mar 27 ’23

    WWD reported that customer requests had put lip oil on Rare Beauty's launch roadmap.[3]

    Selena Gomez's Rare Beauty was the top brand by earned media value, netting $43.8 million for the month.

  3. Selena Gomez / ELLE precursor · Mar 27 ’23

    Gomez told ELLE that the team spent two years developing the formula and shade range.[4]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Added 1 number
  2. 2026-10-14Added: 15 events, 19 sources · Score 44 · Fact-check passed (31 claims)
Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

e.l.f. x Dunkin' Makeup Collection

Open web · 2022

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

e.l.f. Halo Glow Liquid Filter

Open web · 2022

45
e.l.f. Halo Glow Liquid Filter bottle and applicator.

22K sold

Glazed Donut Nails

Instagram · 2022

44
OPI Tin Man Can Glaze chrome powder used to make the glazed nail finish.

288K derivatives

Drunken Dumpling XL Soup Dumpling

Retail · 2016

40
Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"

25 sold

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesFeb ’23AprMayJulNovFeb ’24AugApr ’25OctApr ’26SepDecPeakInstagramPressRetailOpen webRedditTikTok
InstagramPressRetailOpen webRedditTikTok

13 more events on this chart

Join free to see them

  1. March 2023

    Selena Gomez precursor · Mar 27 ’23

    Gomez announced the lip oil and dated Sephora app early access to March 29.[1][2]

    We're Adding Rare Beauty's New Lip Oil to Our Cart STAT
    Open the first post ↗

  2. WWD precursor · Mar 27 ’23

    WWD reported that customer requests had put lip oil on Rare Beauty's launch roadmap.[3]

    Selena Gomez's Rare Beauty was the top brand by earned media value, netting $43.8 million for the month.

  3. Selena Gomez / ELLE precursor · Mar 27 ’23

    Gomez told ELLE that the team spent two years developing the formula and shade range.[4]

  1. seed · Mar 29 ’23

  2. peak · Mar 30 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 7 sourced numbers and 22 sources. Start with a free account.

Join freeGo Pro