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Library/Campaign/Renault Twingo's Shakira Response
Grade B20 sourcesHIS-00634

Renault Twingo's Shakira Response

Campaign · 2023 · Niche

34Editable slideCertificate

Renault reported 1.3M impressions for its reply to Shakira’s Twingo lyric.

Renault España

@renault_esp · Jan 12, 2023

Pa tipos y tipas como tú. ¡Sube el volumen! #Renault #Twingo #claramente #joven #urbano #eléctrico #ágil #Icónico #compacto #travieso

14.7K814
Original · Renault España / Proximity Madrid

More

@more93_ · Jan 12, 2023

Eso no es un Twingo, eso es una lavadora. ESTO ES UN TWINGO

6129
Post · @more93_ on X

Jesús Serrano Afonso

@serranojexus · Jan 12, 2023

Arriba ese Twingo! No serás mejor que un Ferrari pero vales más que Piqué!

5039
Post · @serranojexus on X

Kings League Spain

@KingsLeague · Jan 15, 2023

El presi @3gerardpique acaba de llegar

146.2K5.7K
Post · @KingsLeague on X
Pa tipos y tipas como tú. ¡Sube el volumen! #Renault #Twingo #claramente #joven #urbano #eléctrico #ágil #Icónico #compacto #travieso
@renault_esp on X
@renault_esp Eso no es un Twingo, eso es una lavadora. ESTO ES UN TWINGO
@more93_ on X
"Pa tipos y tipas como tú", entre las campañas de marketing por la canción de Shakira
La República
Campaña viral Twingo vs. Shakira
Germinal & Brandon Love
Shakira se refirió al Twingo en la canción a Piqué y Renault salió a responderle con una ironía
La Nación
Piqué se deja ver conduciendo un auto Twingo en respuesta a Shakira
EFE (via Forbes Colombia)
El presi @3gerardpique acaba de llegar
@KingsLeague on X
Así es como la canción de Shakira y Bizarrap impactó a Casio, Ferrari, Rolex y Twingo en las redes sociales
Comscore
Shakira BZRP Music Sessions #53
Tweet Binder
Shakira
Billboard
Las cifras que ha logrado Renault con su tuit sobre la canción de Shakira y Bizarrap
MarketingNews

Spread Score

How it works
Reach23ContagionNo data yetBreadth40Velocity65Longevity1634

Numbers

Claimed seed-post impressions
1.3M
Spain tweet · Renault/Proximity report Jan 18, 2023 · X · Self-reported · MarketingNews
Peak date
Week of Jan 18, 2023
Jan 12 ’23 to Week of Jan 18, 2023
Platforms
5
Started on X
Origin
Seeded
Auto & mobility

Mechanics

  • NewsjackingPrimary
  • Response chain
  • Pairing
  • Press loop
  • Visible in use

How it spread

Trace the origin

Renault España answered Shakira’s Twingo comparison with a red-car image and wordplay. Users replied and newspapers explained the joke. Renault later lent Piqué a Twingo; a dealer’s billboard was a separate execution.

Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’22Jan ’23FebMarAprJunAugOctDecPeakYouTubeXPressOpen webRetail
YouTubeXPressOpen webRetail

13 more events on this chart

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Timeline (16)

  1. January 2023

    Shakira / Bizarrap precursor · Jan 11 ’23

    Shakira and Bizarrap released the song that compared a Ferrari with a Twingo.[1][6]

  2. @renault_esp / Proximity Madrid seed · Jan 12 ’23

    Renault España posted a red Twingo numbered 22 with the invitation to turn up the volume.[2][6][18]

    Pa tipos y tipas como tú. ¡Sube el volumen! #Renault #Twingo #claramente #joven #urbano #eléctrico #ágil #Icónico #compacto #travieso

  3. @more93_ / @serranojexus owner response · Jan 12 ’23

    Users replied with a photo of an older Twingo and a claim that the car was worth more than Piqué.[3][4]

    @renault_esp Eso no es un Twingo, eso es una lavadora. ESTO ES UN TWINGO
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-14Added: 16 events, 20 sources · Score 34 · Fact-check passed (33 claims)
Origin
Seeded
Sector
Auto & mobility
Region
ES
Claimed seed-post impressions
1.3M
Spain tweet · Renault/Proximity report Jan 18, 2023 · X · Self-reported · MarketingNews
Evidence
Grade B

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2.5B impressions

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TV · 2015

51
Clash of Clans: Revenge (Official Super Bowl TV Commercial)

Peaked at #1

MoonPie Lol Ok

X · 2017

45
Lol ok

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IKEA Game of Throws

X · 2017

41
‘Night gathers, and now my watch begins…’ The loyal SKOLD rug – as worn by the IKEA Night’s Watch

778M impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesDec ’22Jan ’23FebMarAprJunAugOctDecPeakYouTubeXPressOpen webRetail
YouTubeXPressOpen webRetail

13 more events on this chart

Join free to see them

  1. January 2023

    Shakira / Bizarrap precursor · Jan 11 ’23

    Shakira and Bizarrap released the song that compared a Ferrari with a Twingo.[1][6]

  2. @renault_esp / Proximity Madrid seed · Jan 12 ’23

    Renault España posted a red Twingo numbered 22 with the invitation to turn up the volume.[2][6][18]

    Pa tipos y tipas como tú. ¡Sube el volumen! #Renault #Twingo #claramente #joven #urbano #eléctrico #ágil #Icónico #compacto #travieso

  3. @more93_ / @serranojexus owner response · Jan 12 ’23

    Users replied with a photo of an older Twingo and a claim that the car was worth more than Piqué.[3][4]

    @renault_esp Eso no es un Twingo, eso es una lavadora. ESTO ES UN TWINGO

  1. platform jump · Jan 12 ’23

  2. press · Jan 13 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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