Norwich City and Samaritans: Check In on Those Around You
Campaign · 2023 · Notable
Norwich reported over 300 million views for its suicide-prevention film and reuploads.
Norwich City FC
@NorwichCityFC · Oct 10, 2023
𝗔𝘁 𝘁𝗶𝗺𝗲𝘀, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝘄𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗽𝗲, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝘀𝗽𝗼𝘁. Check in on those around you. #WorldMentalHealthDay | #YouAreNotAlone | @samaritans https://t.co/ZC50AH5thl
UEFA
@UEFA · Oct 10, 2023
This is incredibly powerful, well done @NorwichCityFC 💛 💚
Spread Score
How it worksNumbers
- Peak date
- Week of Oct 11, 2023
- Oct 10 ’23 to Week of Oct 11, 2023
- Platforms
- 5
- Started on X
- Origin
- Seeded
- Sports
How it spread
Trace the originNorwich released the film on World Mental Health Day. Celebrity reactions, Reddit discussion and news coverage followed. The club offered download copies for reuse and attributed over 7,500 social messages to Samaritans to the film in its release week.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
October 2023
Norwich City FC / Samaritans precursor · Oct 7 ’23
Norwich wore Samaritans-branded shirts against Coventry before releasing the film.[1]
Spread the same way
New cases, every week
How the next thing spread, the week it does.