Grade B20 sourcesHIS-00690
Grand Train Tour of Switzerland: The Ride of a Lifetime
Campaign · 2023 · Notable
Switzerland Tourism reported a 59% Swiss Travel Pass promotion revenue increase.
Bastien Fachan
@BastienFachan · Mar 30, 2023
Federer's new commercial with Trevor Noah His acting skills have actually...improved? 😂 🎥 @MySwitzerland_e h
Spread Score
How it worksNumbers
- Campaign marketing contacts, year-end owner report
- 872M
- As of Dec 31, 2023 · Self-reported · Switzerland Tourism
- Seed to peak
- 1 day
- Mar 30 ’23 to Mar 31 ’23
- Platforms
- 9
- Started on YouTube
- Origin
- Mixed
- Auto & mobility
How it spread
Trace the originSwitzerland Tourism released its Federer and Noah train film on March 30, 2023. Planned media placements ran alongside X reactions, Reddit discussion and travel coverage. The owner reported record Swiss Travel Pass promotion sales and a 59% revenue increase.
13 more events on this chart
Join free to see themTimeline (16)
Spread the same way
New cases, every week
How the next thing spread, the week it does.