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Library/Meme & format/Usher’s Tiny Desk “Watch This”
Grade B18 sourcesHIS-00698

Usher’s Tiny Desk “Watch This”

Meme & format · 2022 · Niche

33Editable slideCertificate

X displayed 62,000 seed likes as fans reused Usher’s concert ad-lib in caption jokes.

Bearded King 🇭🇹

@ThatZoeJames · Jun 30, 2022

Her: Don’t go out there entertaining these other hoes. Me:

62.7K315
Original · @ThatZoeJames

Governor Kathy Hochul

@GovKathyHochul · Jul 5, 2022

Supreme Court: We’re going to make it harder for the government to limit dangerous emissions and fight climate change. New York:

5.3K805
Post · @GovKathyHochul on X

DataDave / David C. VO

@DataDaveTV · Jul 1, 2022

Cat Owners: “Don’t knock anything off the table.” Cats: https://t.co/v2d97vUoBP

2.4K16
Post · @DataDaveTV on X

Joi Childs

@jumpedforjoi · Jul 1, 2022

Parents: “don’t act up” A little kid: https://t.co/yU5Z1kMquf

59.8K204
Post · @jumpedforjoi on X

Halle Berry

@halleberry · Jul 2, 2022

“I know she’s not about to save another kid in this mov…”

117.9K723
Post · @halleberry on X

𝖜𝖎𝖙𝖍 𝖙𝖍𝖊 𝖛𝖎𝖑𝖑𝖆𝖎𝖓$

@fcckjulius · Jul 2, 2022

When they say Uno but you got a draw 4 for they ass

96.5K317
Post · @fcckjulius on X

phat ma is watching bleach

@kiarrrrrrrrra · Jul 3, 2022

me hearing usher say “watch this” for the 50000th time

103.5K111
Post · @kiarrrrrrrrra on X

Nicole Nichelle

@alamanecer · Jul 3, 2022

Yall not tired of using Usher on every single tweet?? Black Twitter: https://t.co/n2u43dM3se

18.4K159
Post · @alamanecer on X
Clip · NPR Music on YouTube
Her: Don’t go out there entertaining these other hoes. Me:
@ThatZoeJames on X
Usher Watch GIF - Usher Watch This - Discover & Share GIFs
Tenor / JD41510
Usher performs a Tiny Desk concert during our 2022 Black Music Month takeover.
NPR Music via WVXU
Usher: Tiny Desk Concert
NPR Music on YouTube
Yall not tired of using Usher on every single tweet?? Black Twitter:
@alamanecer on X
“I know she’s not about to save another kid in this mov…”
@halleberry on X
me hearing usher say “watch this” for the 50000th time
@kiarrrrrrrrra on X
Usher Memed By Twitter After Tiny Desk Performance
HotNewHipHop / Rex Provost
Here's the Tweet That Officially Killed the Usher Meme
Okayplayer
Usher Opening Vegas Residency
Entertainment Tonight
Twitter Is Already Planning Usher's 2024 Super Bowl Halftime Show Setlist
Bustle

Spread Score

How it works
Reach36ContagionNo data yetBreadth10Velocity65Longevity2533

Numbers

Seed to peak
6 days
Jun 30 ’22 to Jul 6 ’22
Platforms
6
Started on X
Origin
Organic
Entertainment

Mechanics

  • Remixable templatePrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Political adoption

How it spread

Trace the origin

Fans captioned Usher’s concert gesture on Twitter. A governor reused it and drew criticism; Billboard linked the concert and meme to a streaming bump. Usher joined Twitter’s produced retrospective, and fans revived the clip after his Super Bowl booking.

Google searchesJun ’22JulAugSepNovJan ’23AprJulOctPeakYouTubeXAudioPressOpen webRetail
YouTubeXAudioPressOpen webRetail

11 more events on this chart

Join free to see them

Timeline (14)

  1. June 2022

    NPR Music precursor · Jun 30 ’22

    NPR released the concert containing Usher’s gesture before Confessions Part II.[1]

    Open the first post ↗

  2. @ThatZoeJames seed · Jun 30 ’22

    @ThatZoeJames paired the clip with a joke about entertaining other women.[2]

    Her: Don’t go out there entertaining these other hoes. Me:

  3. July 2022

    Luminate commercial · Jul 1 ’22

    Confessions Part II daily streams rose 48% after the concert and meme, Billboard later reported.[3]

Origin
Organic
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Mannequin Challenge

X · 2016

63
Mannequin challenge Done by 100+ Engineering Students at University of Jordan, Collaboration with Wikimedia Levant

60K derivatives

PhelpsFace

X · 2016

63
Michael Phelps and Jimmy Fallon beside a life-size PhelpsFace cutout on The Tonight Show.

Peaked at #6

Dancing Theresa May / Maybot

X · 2018

42
[WATCH]: Prime Minister #TheresaMay at ID Mkhize Senior Secondary in Gugulethu, Cape Town. @SABCNewsOnline @SAgovnews @KhayaJames @UbuntuRadioZA @PresidencyZA @DBE_SA

Kevin James Smirking Meme

X · 2023

39
me after 1 double rum and diet

Peaked at #1

New cases, every week

How the next thing spread, the week it does.

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Google searchesJun ’22JulAugSepNovJan ’23AprJulOctPeakYouTubeXAudioPressOpen webRetail
YouTubeXAudioPressOpen webRetail

11 more events on this chart

Join free to see them

  1. June 2022

    NPR Music precursor · Jun 30 ’22

    NPR released the concert containing Usher’s gesture before Confessions Part II.[1]

    Open the first post ↗

  2. @ThatZoeJames seed · Jun 30 ’22

    @ThatZoeJames paired the clip with a joke about entertaining other women.[2]

    Her: Don’t go out there entertaining these other hoes. Me:

  3. July 2022

    Luminate commercial · Jul 1 ’22

    Confessions Part II daily streams rose 48% after the concert and meme, Billboard later reported.[3]

  1. platform jump · Jul 3 ’22

  2. platform jump · Jul 4 ’22

Join free to see the other 11 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 11 sourced numbers and 18 sources. Start with a free account.

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