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Library/Campaign/Visit Oslo: Is It Even a City?
Grade B21 sourcesHIS-00700

Visit Oslo: Is It Even a City?

Campaign · 2024 · Notable

42Editable slideCertificate

Oslo’s tourism film had a reported 2.8 million TikTok views by April 2025.

Original · VisitOSLO / NewsLab; director August Jorfald
Is it even a city?
Visit OSLO on YouTube
city esl lesson
betterclass
VisitOSLO Wins Best Marketing Award 2024
ICCA
Reiselivets Oscar-kveld: Priser, prestisje og jubel da HSMAI hedret årets beste i bransjen
HSMAI Region Europe
EMEA Summit 2025 Client Awards: Celebrating Digital Campaign Excellence & Best Social Media Campaign
Simpleview
design of a Godo Webinar with text "Read Recap" and "Watch now"
Godo
Visit Oslo’s Ironic New Ad Goes Viral Asking: ‘Is it Even a City?’
Skift
Never Visit Oslo, Norway
Daily Scandinavian
(+) Husker du videoen om Halfdan (31)? Nå er den virale videoen nominert i “internettets Oscar-utdeling”: – Har gitt Oslo en oppmerksomhet som er helt overveldende
VårtOslo
Christian Lunde Foto: Travel News
Travel News Norge

Spread Score

How it works
Reach36Contagion35Breadth50Velocity30Longevity6842

Numbers

Two X uploads reported by ABC; remaining derivatives unknown
8M
As of Jun 27, 2024 · X · Self-reported · ABC Nyheter
Peak date
Week of Jun 27, 2024
Jun 24 ’24 to Week of Jun 27, 2024
Platforms
5
Started on YouTube
Origin
Mixed
Auto & mobility

Mechanics

  • TransgressionPrimary
  • Platform jump
  • Press loop
  • Controversy
  • Newsjacking

How it spread

Trace the origin

VisitOSLO released a film that presented easy access to Oslo as a complaint. Unaffiliated users shared it on X and Reddit, and press covered its spread. Paid distribution ran alongside organic sharing; awards and a winter sequel followed.

Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’24JulAugSepNovMar ’25MayJulOctMar ’26JulNovPeakYouTubePressRedditXOpen web
YouTubePressRedditXOpen web

13 more events on this chart

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Timeline (16)

  1. June 2024

    VisitOSLO / NewsLab seed · Jun 24 ’24

    VisitOSLO launched the film in which Halfdan complained that Oslo was too accessible.[1][2]

    Is it even a city?
    Open the first post ↗

  2. Skift press · Jun 25 ’24

    Skift covered the viral ad and its departure from tourism ads featuring smiling locals.[3]

    Visit Oslo’s Ironic New Ad Goes Viral Asking: ‘Is it Even a City?’

  3. r/videos users platform jump · Jun 25 ’24

    An unaffiliated r/videos thread shared the film and drew comments about visiting Oslo.[4]

Origin
Mixed
Sector
Auto & mobility
Region
NO
Two X uploads reported by ABC; remaining derivatives unknown
8M
As of Jun 27, 2024 · X · Self-reported · ABC Nyheter
Evidence
Grade B

Spread the same way

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NYX x Cardi B Duck Plump

YouTube · 2024

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A Cardi B lip gloss ad that ended with a mock news report about men misusing Duck Plump.

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Dr. Squatch Nick Cannon Ball Insurance

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Dr. Squatch on Instagram: "It’s official! I have the most valuable balls in the world! @drsquatch has insured them for $10M through their Ball-to-Ball Coverage. Visit http://drsquatch.com/balls to…

12B impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesMay ’24JulAugSepNovMar ’25MayJulOctMar ’26JulNovPeakYouTubePressRedditXOpen web
YouTubePressRedditXOpen web

13 more events on this chart

Join free to see them

  1. June 2024

    VisitOSLO / NewsLab seed · Jun 24 ’24

    VisitOSLO launched the film in which Halfdan complained that Oslo was too accessible.[1][2]

    Is it even a city?
    Open the first post ↗

  2. Skift press · Jun 25 ’24

    Skift covered the viral ad and its departure from tourism ads featuring smiling locals.[3]

    Visit Oslo’s Ironic New Ad Goes Viral Asking: ‘Is it Even a City?’

  3. r/videos users platform jump · Jun 25 ’24

    An unaffiliated r/videos thread shared the film and drew comments about visiting Oslo.[4]

  1. press · Jun 26 ’24

  2. peak · Week of Jun 27, 2024

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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