Ludicrously capacious Burberry bag
Meme & format · 2023 · Niche
A TV insult became a bag meme; the screen-used bag and dress later sold for $18,750.
Dylan Hafer
@thedylanhafer · Mar 27, 2023
imagine you’re watching the Succession premiere and you realize you have this bag in your closet
Spread Score
How it worksNumbers
- 3DLOOK/agency estimate for later PR, not platform views
- 11M
- As of Jul 26, 2023 · Press · Self-reported · Hampton / 3DLOOK cofounder interview
- Peak date
- Week of Mar 30, 2023
- Mar 27 ’23 to Week of Mar 30, 2023
- Platforms
- 6
- Started on X
- Origin
- Organic
- Fashion & accessories
How it spread
Trace the originThe insult traveled as a label and a script. Babalola relayed premiere production context; @Brittymigs inserted the bag into a Devil Wears Prada exchange. Brands later reused the phrase. Reported search changes and an auction sale measured separate behaviors.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
March 2023
HBO / Succession precursor · Mar 26 ’23
The season-four premiere aired Tom Wambsgans's insult about Bridget's Burberry tote.[1]
@thedylanhafer seed · Mar 27 ’23
Dylan Hafer joked about watching the premiere and finding the mocked bag in your own closet.[2]
Bolu Babalola platform jump · Mar 27 ’23
Relayed Armstrong’s premiere account of consulting a wealthy New Yorker about an inappropriate party accessory.[20]
Changelogupdated Oct 16 ’26
- Added 1 source · Revised 1 number
- Added: 15 events, 18 sources · Score 37 · Fact-check passed (31 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.