Sol de Janeiro Delícia Drench Body Butter
Meme & format · 2023 · Niche
A 1-star Sephora review became a spider rumor, then an April Fools' product parody.
Spread Score
How it worksNumbers
- Peak date
- Week of Dec 29, 2023
- Dec 26 ’23 to Week of Dec 29, 2023
- Platforms
- 7
- Started on Reddit
- Origin
- Organic
- Beauty & personal care
How it spread
Trace the originThe rumor recruited requests for users’ results and claimed cart removals. It entered r/spiders, where readers proposed experiments and a shopping bot repeated attraction as a product drawback. A cited pheromone paper tested another species and mixture, not this cream.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
December 2023
Sol de Janeiro precursor · Dec 2023
Sol de Janeiro released Delícia Drench Body Butter in December, before the review spread.[1]
andreaclc seed · Dec 26 ’23
andreaclc reposted the spider review to r/Sephora at 00:43:24 UTC.[2]
Samantha Ruddy (@samlymatters) platform jump · Dec 27 ’23
Samantha Ruddy shared the Reddit discussion as people doing spider science.[3]
Changelogupdated Oct 16 ’26
- Added 1 number
- Added: 16 events, 19 sources · Score 9 · Fact-check passed (24 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.