LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Moment/BMW iX Flow color-changing clip
Grade B21 sourcesHIS-00721

BMW iX Flow color-changing clip

Moment · 2022 · Notable

49Editable slideCertificate

BMW’s 2022 color-changing demo spread from Twitter to tech and gaming coverage.

Out of Spec Studios

@Out_of_Spec · Jan 4, 2022

This color changing @BMWUSA #iX is wild! It’s apparently very temperature sensitive so they have a backup in a trailer in case this one gets too hot / cold

5.9K205
Original · Out of Spec Studios
Clip · Jay Leno's Garage on YouTube
This color changing @BMWUSA #iX is wild! It’s apparently very temperature sensitive so they have a backup in a trailer in case this one gets too hot / cold
@Out_of_Spec on X
BMW iX Flow research vehicle with its color-changing E Ink body wrap.
BMW Group
This color-changing concept BMW will mess with your head
CNN Business via ABC17 News
CES2022-homepage
TIME
Change your car's colour with an app: BMW unveils colour-changing car
Reuters via Euronews
Color Changing BMW Flow with E-Ink
Jay Leno's Garage on YouTube
Changing colours with the power of thought.
BMW Group
Ultimate companion – through real and virtual worlds: BMW presents BMW i Vision Dee in Las Vegas.
BMW Group
Watch BMW Showcase Trippy New Color-Changing Tech at CES 2022
Maxim
ボディカラーが白から黒へ、ボディ色が変化するBMW「iX Flow Featuring E Ink」をCES 2022で確認
Car Watch
A BMW electric SUV
PC Gamer
Jay Leno Experiences The BMW iX Flow Featuring E Ink - BimmerLife
BimmerLife
BMW
Automotive Daily

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity65Longevity1749

Numbers

Peak date
Week of Jan 7, 2022
Jan 4 ’22 to Week of Jan 7, 2022
Platforms
6
Started on X
Origin
Stunt
Auto & mobility

Mechanics

  • Real-world spectaclePrimary
  • Platform jump
  • Press loop
  • Maker origin
  • Underdog

How it spread

Trace the origin

Out of Spec Studios posted a color-changing BMW clip before the technical release. Press embedded it, while a separate demonstration circulated on TikTok and Reddit. Longer videos and profiles followed; the car remained a research concept.

Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’21Feb ’22MarMayJunAugOctDecPeakOpen webXPressRedditTikTokYouTube
Open webXPressRedditTikTokYouTube

14 more events on this chart

Join free to see them

Timeline (17)

  1. December 2021

    BMW Group precursor · Dec 30 ’21

    BMW announced a CES demonstration of exterior color-changing technology.[1]

    Open the first post ↗

  2. January 2022

    @Out_of_Spec seed · Jan 4 ’22

    Out of Spec Studios posted a clip of a BMW iX changing its exterior color.[2][3][4]

    Watch BMW Showcase Trippy New Color-Changing Tech at CES 2022

  3. Carscoops press · Jan 5 ’22

    Carscoops embedded the Out of Spec Studios clip before BMW released its technical explanation.[3][5]

Origin
Stunt
Sector
Auto & mobility
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Obsession

Box office · 2025

78
Obsession: poster

$522.2M on a $750K–$1M budget

Deez Nuts presidential campaign

Open web · 2015

58
RAYGUN’s Deez Nuts 2016 campaign-style artwork.

Tonga's Shirtless Olympic Flag Bearer

X · 2016

43
OLY-2016-RIO-OPENING-DELEGATION

608.7K impressions

Will It Blend?

YouTube · 2006

11
Will It Blend? - Marbles

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesDec ’21Feb ’22MarMayJunAugOctDecPeakOpen webXPressRedditTikTokYouTube
Open webXPressRedditTikTokYouTube

14 more events on this chart

Join free to see them

  1. December 2021

    BMW Group precursor · Dec 30 ’21

    BMW announced a CES demonstration of exterior color-changing technology.[1]

    Open the first post ↗

  2. January 2022

    @Out_of_Spec seed · Jan 4 ’22

    Out of Spec Studios posted a clip of a BMW iX changing its exterior color.[2][3][4]

    Watch BMW Showcase Trippy New Color-Changing Tech at CES 2022

  3. Carscoops press · Jan 5 ’22

    Carscoops embedded the Out of Spec Studios clip before BMW released its technical explanation.[3][5]

  1. owner response · Jan 5 ’22

  2. press · Jan 5 ’22

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 3 sourced numbers and 21 sources. Start with a free account.

Join freeGo Pro