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Library/Campaign/Durex: 18 Years. 2 Virgins.
Grade B9 sourcesHIS-00731

Durex: 18 Years. 2 Virgins.

Campaign · 2025 · Notable

44Editable slideCertificate

Durex turned 18 IPL seasons into a sex joke that reached cricket fans and the press.

Original · Durex India / Havas Worldwide India (trade-reported credit)
Durex India on Instagram: "First times are always special! Who are you rooting for? #Durex #DurexIndia #Finals"
Durex India on Instagram
Durex joins the IPL banter with a bold take on the RCB vs PBKS final! | Social Samosa | 58 comments
Social Samosa / LinkedIn
‘18 Years, 2 Virgins’: Durex India’s Viral IPL 2025 Final Post Celebrates RCB vs PBKS Clash
The Free Press Journal
PRmoment.com
PRmoment.in

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth20Velocity100Longevity1944

Numbers

Seed to peak
same day
Jun 3 ’25 to Jun 3 ’25
Platforms
4
Started on Instagram
Origin
Seeded
Health & fitness

Mechanics

  • NewsjackingPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Durex compressed the two titleless finalists into a short sporting innuendo. Alongside Social Samosa, exchange4media relayed the creative on LinkedIn and praised its timing. Cricket forums and Hindi reporting carried the joke and objections to its framing.

Google searchesMay ’25JunJulAugSepOctPeakInstagramPressOpen webReddit
InstagramPressOpen webReddit

5 more events on this chart

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Timeline (8)

  1. June 2025

    @durex.india seed · Jun 3 ’25

    Durex India posted a graphic calling the titleless IPL finalists virgins.[1][2]

    Durex India on Instagram: "First times are always special! Who are you rooting for? #Durex #DurexIndia #Finals"
    Open the first post ↗

  2. The Free Press Journal press · Jun 3 ’25

    The Free Press Journal reported the post had gone viral before the final.[2]

    ‘18 Years, 2 Virgins’: Durex India’s Viral IPL 2025 Final Post Celebrates RCB vs PBKS Clash

  3. Social Samosa platform jump · Jun 3 ’25

    Social Samosa reposted the creative on LinkedIn at 10:24 UTC.[3]

    Durex joins the IPL banter with a bold take on the RCB vs PBKS final! | Social Samosa | 58 comments
Changelogupdated Oct 14 ’26
  1. 2026-10-14Added: 8 events, 8 sources · Score 44 · Fact-check passed (17 claims)
Origin
Seeded
Sector
Health & fitness
Region
IN
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesMay ’25JunJulAugSepOctPeakInstagramPressOpen webReddit
InstagramPressOpen webReddit

5 more events on this chart

Join free to see them

  1. June 2025

    @durex.india seed · Jun 3 ’25

    Durex India posted a graphic calling the titleless IPL finalists virgins.[1][2]

    Durex India on Instagram: "First times are always special! Who are you rooting for? #Durex #DurexIndia #Finals"
    Open the first post ↗

  2. The Free Press Journal press · Jun 3 ’25

    The Free Press Journal reported the post had gone viral before the final.[2]

    ‘18 Years, 2 Virgins’: Durex India’s Viral IPL 2025 Final Post Celebrates RCB vs PBKS Clash

  3. Social Samosa platform jump · Jun 3 ’25

    Social Samosa reposted the creative on LinkedIn at 10:24 UTC.[3]

    Durex joins the IPL banter with a bold take on the RCB vs PBKS final! | Social Samosa | 58 comments

  1. backlash · Jun 3 ’25

  2. platform jump · Jun 3 ’25

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