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Library/Campaign/Billy Goes to the River
Grade B17 sourcesHIS-00745

Billy Goes to the River

Campaign · 2026 · Notable

41Editable slideCertificate

Jeep’s online Billy Bass ad placed fifth overall on YouTube’s AdBlitz leaderboard.

A Cherokee hybrid ad in which a father and son freed Billy Bass before a bear and eagle attacked him.
Jeep / Highdive on YouTube, via Wayback Machine
All-new 2026 Jeep® Cherokee Hybrid Takes Big Mouth Billy Bass® to the River in New Comedic Online Commercial
Stellantis via PR Newswire
Jeep Recasts Big Mouth Billy Bass in New 2026 Cherokee Ad | Ad Age posted on the topic | LinkedIn
Ad Age / LinkedIn
The results are in: Super Bowl LX AdBlitz winners
YouTube
Jeep's Big Mouth Billy Bass Super Bowl Ad Wins Big | Isabel Long posted on the topic | LinkedIn
Highdive, reshared by Isabel Long / LinkedIn
Jeep: 2026 Jeep Cherokee “Billy Goes To The River” - The Clios
The Clios
Jeep | Jeep Cherokee “Billy Goes To The River”
The One Club for Creativity
Ranking the 15 Best Super Bowl Commercials of 2026
Bleacher Report
Why Jeep’s Bizarre Big Game Ad Didn’t Air During the Super Bowl
InsideHook
Discover the 5 most unforgettable Super Bowl commercials of 2026
Fast Company South Africa
Jeep Hooks a Viral Hit With Billy Bass, Tops YouTube AdBlitz Auto Rankings
The Rock Father Magazine

Spread Score

How it works
Reach51Contagion35Breadth10Velocity69LongevityNo data yet41

Numbers

Agency-reported earned media impressions; cutoff unknown
800M
Press · Self-reported · Highdive, reshared by Isabel Long / LinkedIn
Peak date
Week of Feb 9, 2026
Feb 4 ’26 to Week of Feb 9, 2026
Platforms
4
Started on YouTube
Origin
Mixed
Auto & mobility

Mechanics

  • TransgressionPrimary
  • Platform jump
  • Press loop
  • Newsjacking
  • Revival

How it spread

Trace the origin

Jeep released a Billy Bass film online during Super Bowl week with paid digital support. Independent press shared and discussed it. It placed fifth overall on AdBlitz, and Stellantis announced a television cut.

Dates use the stated precision; chart positions are date anchors.

Feb ’26MarAprMayJunYouTubePressOpen webTV
YouTubePressOpen webTV

11 more events on this chart

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Timeline (14)

  1. February 2026

    Jeep seed · Feb 4 ’26

    Jeep released the Cherokee hybrid film in which a father and son took Billy Bass to a river.[1][2][3]

    All-new 2026 Jeep® Cherokee Hybrid Takes Big Mouth Billy Bass® to the River in New Comedic Online Commercial
    Open the first post ↗

  2. MediaPost press · Feb 4 ’26

    MediaPost covered the online launch and confirmed Jeep had skipped the Super Bowl telecast.[4]

  3. Ad Age / LinkedIn platform jump · Feb 4 ’26

    Ad Age shared the film on LinkedIn and explained why Stellantis had skipped the Super Bowl.[5]

    Jeep Recasts Big Mouth Billy Bass in New 2026 Cherokee Ad | Ad Age posted on the topic | LinkedIn
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event
  2. 2026-10-14Added: 14 events, 17 sources · Score 41 · Fact-check passed (29 claims)
Origin
Mixed
Sector
Auto & mobility
Region
US
Agency-reported earned media impressions; cutoff unknown
800M
Press · Self-reported · Highdive, reshared by Isabel Long / LinkedIn
Evidence
Grade B

Spread the same way

Apple Three Minutes

YouTube · 2018

58
An iPhone X-shot film about a train attendant’s brief Chinese New Year reunion with her son.

40M views

Gap Linen Moves with Tyla and Jungle

TikTok · 2024

54
Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…

100M impressions

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53
HUSQVARNA x DOOM

3.8B impressions

ASICS The Desk Break

YouTube · 2024

48
ASICS | The Desk Break

2.3B impressions

New cases, every week

How the next thing spread, the week it does.

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Feb ’26MarAprMayJunYouTubePressOpen webTV
YouTubePressOpen webTV

11 more events on this chart

Join free to see them

  1. February 2026

    Jeep seed · Feb 4 ’26

    Jeep released the Cherokee hybrid film in which a father and son took Billy Bass to a river.[1][2][3]

    All-new 2026 Jeep® Cherokee Hybrid Takes Big Mouth Billy Bass® to the River in New Comedic Online Commercial
    Open the first post ↗

  2. MediaPost press · Feb 4 ’26

    MediaPost covered the online launch and confirmed Jeep had skipped the Super Bowl telecast.[4]

  3. Ad Age / LinkedIn platform jump · Feb 4 ’26

    Ad Age shared the film on LinkedIn and explained why Stellantis had skipped the Super Bowl.[5]

    Jeep Recasts Big Mouth Billy Bass in New 2026 Cherokee Ad | Ad Age posted on the topic | LinkedIn

  1. owner response · Feb 4 ’26

  2. press · Feb 5 ’26

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Why it worked

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