Tom Birts's Fake easyJet Half-Price Ad
Creator moment · 2024 · Niche
Birts reported over a million impressions for his unofficial easyJet mock ad.
Spread Score
How it worksNumbers
- Cross-platform impressions, creator claim; over this lower bound
- 1M
- As of Apr 15, 2024 · Self-reported · The Drum / Tom Birts
- Peak date
- Week of Apr 6, 2024
- Apr 5 ’24 to Week of Apr 6, 2024
- Platforms
- 3
- Started on Open web
- Origin
- Seeded
- Auto & mobility
How it spread
Trace the originBirts posted a speculative easyJet ad on LinkedIn. It spread to X and was mistaken for real outdoor advertising. Debate about attribution and client approval reached The Drum; Birts reported over a million impressions.
Dates use the stated precision; chart positions are date anchors.
12 more events on this chart
Join free to see themTimeline (15)
March 2024
British Airways precursor · Mar 15 ’24
Announced window-seat portraits and planned outdoor prints, supplying the real campaign Birts later parodied.[11]
British Airways / Uncommon precursor · Mar 28 ’24
British Airways launched the window-seat outdoor campaign that Birts later answered.[1]
April 2024
Tom Birts seed · Apr 5 ’24
Birts posted his hypothetical easyJet response on LinkedIn at 12:52 UTC.[2]
Spread the same way
New cases, every week
How the next thing spread, the week it does.