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Library/Moment/Bath & Body Works Snowed In candle controversy
Grade B21 sourcesHIS-00775

Bath & Body Works Snowed In candle controversy

Moment · 2024 · Niche

27Editable slideCertificate

Bath & Body Works withdrew a candle after KKK comparisons; an eBay seller asked $350.

Ash

@ash_like_whoa · Oct 8, 2024

Bath & Body Works needs to fire all the people who approved this candle artwork 🤦🏻‍♀️ h

4695
Post · @ash_like_whoa on X

Sumner

@renmusb1 · Oct 11, 2024

@bathbodyworks Bath & Body Works is apologizing and pulling a candle from its shelves and online platform after catching backlash for seemingly depicting a KKK hood-like design.👎"Really B&BW!!? If we noticed, I'm sure you did to, but you gave the "go ahead" anyway!!"

1918
Post · @renmusb1 on X

Cherese J.

@CeeJaay36 · Oct 14, 2024

I want to know who came up with that concept and have they been fired.. highly offensive and how does @bathbodyworks doesn’t notice before going on the shelf. Wont buy anything from them

23
Post · @CeeJaay36 on X

The Hill

@thehill · Oct 14, 2024

Bath and Body Works apologizes for candle designed with what looked like KKK hoods trib.al/Yng3YEx

66
Post · @thehill on X

Jack

@jackunheard · Oct 14, 2024

🚨BREAKING: Bath and Body Works has pulled its winter candle from shelves after shoppers say it replicates the KKK hood design. Am I the only one that doesn’t see it? The snowflakes are being triggered by a snowflake.

308149
Post · @jackunheard on X

tim hell.

@itsTimHell · Oct 15, 2024

this look like a KKK Candle. Lmao

90
Post · @itsTimHell on X

Shield~Maiden™ MSN, RN, IBCLC, RLC

@Hikergirl84 · Oct 14, 2024

Why must they insert race into absolutely everything?

305
Post · @Hikergirl84 on X

IAmMiami

@IAmMiamiFL · Oct 14, 2024

It looks like aliens...but I guess that would be equally triggering.

201
Post · @IAmMiamiFL on X

Milenka~

@MilenaAmit · Oct 14, 2024

Smells like smoldering crosses, too. WTF were they thinking at Bath & Body Works? Reminds me of the Zara concentration camp striped pajama look... aren't you supposed to employ marketing experts or something?

10
Post · @MilenaAmit on X
Bath & Body Works needs to fire all the people who approved this candle artwork 🤦🏻‍♀️
@ash_like_whoa on X
Bath & Body Works apologizes for candle that shoppers say resembles a KKK hood
NBC News via Yahoo News
@bathbodyworks Bath & Body Works is apologizing and pulling a candle from its shelves and online platform after catching backlash for seemingly depicting a KKK hood-like design.👎"Really…
@renmusb1 on X
Bath and Body Works apologizes for selling candles that looked like Ku Klux Klan hoods
CNN Wire via ABC7 San Francisco
The logo and exterior of a Bath & Body Works store is seen from the street.
Associated Press via Fortune
Bath & Body Works stops selling a candle that sparked comparisons to Ku Klux Klan hoods
CBS News
🚨BREAKING: Bath and Body Works has pulled its winter candle from shelves after shoppers say it replicates the KKK hood design. Am I the only one that doesn’t see it? The snowflakes are being…
@jackunheard on X
this look like a KKK Candle. Lmao
@itsTimHell on X
@thehill Smells like smoldering crosses, too. WTF were they thinking at Bath & Body Works? Reminds me of the Zara concentration camp striped pajama look... aren't you supposed to employ…
@MilenaAmit on X
Bath and Body Works apologizes for candle designed with what looked like KKK hoods
@thehill on X
"Keep Your Apologies": Bath & Body Works' Candles Spark Massive Debate Over Controversial Designs
Bored Panda
Bath & Body Works Apologizes, Removes Candle With KKK Hood-Like Design
TMZ
Bath & Body Works apologizes for candle compared to KKK hood | Daily Hive | National
Daily Hive

Spread Score

How it works
Reach0ContagionNo data yetBreadth40Velocity65LongevityNo data yet27

Numbers

X reaction by Jack (live; individual derivative)
19.9K
As of Oct 15, 2026 · X · X, @jackunheard
Seed to peak
6 days
Oct 8 ’24 to Oct 14 ’24
Platforms
7
Started on Reddit
Origin
Organic
Home & lifestyle

Mechanics

  • ControversyPrimary
  • Platform jump
  • Press loop
  • Response chain
  • Resale market

How it spread

Trace the origin

Shoppers compared a Snowed In candle label to KKK hoods on Reddit and X. Instagram reactions and news coverage followed. Bath & Body Works apologized and withdrew the candle; resellers listed candles and even labels on eBay.

Open webRedditXInstagramPressTVTikTok
Open webRedditXInstagramPressTVTikTok

13 more events on this chart

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Timeline (16)

  1. October 2024

    Bath & Body Works precursor · Oct 8 ’24

    The holiday preview displayed Snowed In with a paper-snowflake label.[1]

    Open the first post ↗

  2. u/SkyOk6341 seed · Oct 8 ’24

    SkyOk6341 posted the candle screenshot and asked whether others saw something besides a snowflake.[2][1]

  3. @ash_like_whoa platform jump · Oct 8 ’24

    Ash posted the artwork and called for the people who approved it to be fired.[3]

    Bath & Body Works needs to fire all the people who approved this candle artwork 🤦🏻‍♀️
Origin
Organic
Sector
Home & lifestyle
Region
US
X reaction by Jack (live; individual derivative)
19.9K
As of Oct 15, 2026 · X · X, @jackunheard
Evidence
Grade B

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Open webRedditXInstagramPressTVTikTok
Open webRedditXInstagramPressTVTikTok

13 more events on this chart

Join free to see them

  1. October 2024

    Bath & Body Works precursor · Oct 8 ’24

    The holiday preview displayed Snowed In with a paper-snowflake label.[1]

    Open the first post ↗

  2. u/SkyOk6341 seed · Oct 8 ’24

    SkyOk6341 posted the candle screenshot and asked whether others saw something besides a snowflake.[2][1]

  3. @ash_like_whoa platform jump · Oct 8 ’24

    Ash posted the artwork and called for the people who approved it to be fired.[3]

    Bath & Body Works needs to fire all the people who approved this candle artwork 🤦🏻‍♀️

  1. platform jump · Oct 8 ’24

  2. platform jump · Oct 9 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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