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Library/Campaign/Coinbase’s “Everything Is Fine” musical
Grade B20 sourcesHIS-00777

Coinbase’s “Everything Is Fine” musical

Campaign · 2025 · Niche

19Editable slideCertificate

A UK musical drew 35 complaints and an ASA order against its video and posters.

Coinbase 🛡️

@coinbase · Jul 31, 2025

If everything is fine, then don’t change anything at all. But when the financial system isn’t working for so many people in the UK, it needs to be updated.

14.5K998
Original · Coinbase / Mother / Steve Rogers

Brian Armstrong

@brian_armstrong · Aug 3, 2025

Our ad which got banned in the UK by the TV networks has sparked quite a reaction. If you can’t say it, then there must be a kernel of truth in it. Needing to update the system and improve society is not a political statement on either party in the UK (some have tried to turn it

Coinbase 🛡️@coinbase

If everything is fine, then don’t change anything at all. But when the financial system isn’t working for so many people in the UK, it needs to be updated.

10K730
Post · @brian_armstrong on X
Clip · Coinbase on YouTube
If everything is fine, then don’t change anything at all. But when the financial system isn’t working for so many people in the UK, it needs to be updated.
@coinbase on X
If everything’s fine, don’t change anything. Made by Mother in London, directed by Steve Rogers with Biscuit Filmworks x Revolver, Icon Films Sofia, Work Editorial, Time Based Arts, King Lear Music……
Mother on LinkedIn
2025 CICLOPE Award-winners announced - CICLOPE Festival
CICLOPE Festival
Meet the Nominees: Commercials
Directors Guild of America
A Coinbase Musical | Everything is Fine
Coinbase on YouTube
Mother’s official portfolio page for the Coinbase musical.
Coinbase / Mother
Why that Coinbase ad mocking Britain has hit a nerve
spiked
Coinbase courts controversy with “everything is fine” advert - The Financial Services Forum
The Financial Services Forum
Coinbase Stock Jumps 40%—Is a Crypto Boom Coming?
IBTimes UK
Exclusive: Coinbase Advert Hasn't Been Banned in the U.K.
Cryptonews

Spread Score

How it works
Reach11Contagion35Breadth30Velocity0LongevityNo data yet19

Numbers

Seed X post views; live rounded counter
4.3M
As of Oct 15, 2026 · X · Self-reported · Coinbase on X
Seed to peak
6 months
Jul 31 ’25 to Jan 28 ’26
Platforms
4
Started on X
Origin
Mixed
Finance

Mechanics

  • ControversyPrimary
  • Transgression
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Coinbase launched a musical with paid streaming, social and poster placements. Its TV rejection became a censorship story that circulated on LinkedIn and Reddit. The ASA later ruled the video and posters irresponsible and ordered changes.

Google searchesJul ’25AugSepOctNovJan ’26FebMarMayPeakXPressOpen webReddit
XPressOpen webReddit

11 more events on this chart

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Timeline (14)

  1. July 2025

    @coinbase seed · Jul 31 ’25

    Coinbase posted Mother’s musical, directed by Steve Rogers with music by Pippa Cleary.[1][2][3]

    If everything is fine, then don’t change anything at all. But when the financial system isn’t working for so many people in the UK, it needs to be updated.
    Open the first post ↗

  2. Creative Salon press · Jul 31 ’25

    Creative Salon reported the Mother campaign and its streaming, online video and social media plan.[2][4]

    If everything’s fine, don’t change anything. Made by Mother in London, directed by Steve Rogers with Biscuit Filmworks x Revolver, Icon Films Sofia, Work Editorial, Time Based Arts, King Lear Music……

  3. August 2025

    The Drum press · Aug 1 ’25

    The Drum featured the musical in Ads of the Week and described its break from fintech advertising.[5]

Origin
Mixed
Sector
Finance
Region
GB
Seed X post views; live rounded counter
4.3M
As of Oct 15, 2026 · X · Self-reported · Coinbase on X
Evidence
Grade B

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Dr. Squatch on Instagram: "It’s official! I have the most valuable balls in the world! @drsquatch has insured them for $10M through their Ball-to-Ball Coverage. Visit http://drsquatch.com/balls to…

12B impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesJul ’25AugSepOctNovJan ’26FebMarMayPeakXPressOpen webReddit
XPressOpen webReddit

11 more events on this chart

Join free to see them

  1. July 2025

    @coinbase seed · Jul 31 ’25

    Coinbase posted Mother’s musical, directed by Steve Rogers with music by Pippa Cleary.[1][2][3]

    If everything is fine, then don’t change anything at all. But when the financial system isn’t working for so many people in the UK, it needs to be updated.
    Open the first post ↗

  2. Creative Salon press · Jul 31 ’25

    Creative Salon reported the Mother campaign and its streaming, online video and social media plan.[2][4]

    If everything’s fine, don’t change anything. Made by Mother in London, directed by Steve Rogers with Biscuit Filmworks x Revolver, Icon Films Sofia, Work Editorial, Time Based Arts, King Lear Music……

  3. August 2025

    The Drum press · Aug 1 ’25

    The Drum featured the musical in Ads of the Week and described its break from fintech advertising.[5]

  1. owner response · Aug 3 ’25

  2. press · Aug 4 ’25

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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