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Library/Campaign/Gap Linen Moves with Tyla and Jungle
Grade B20 sourcesHIS-00784

Gap Linen Moves with Tyla and Jungle

Campaign · 2024 · Notable

54Editable slideCertificate

Gap’s Tyla and Jungle linen campaign reached 50 million plays on its original TikTok.

Original · Gap / Invisible Dynamics / Jungle
Clip · Jungle4eva on YouTube
Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…
@gap on TikTok
Gap just demonstrated how being chronically online can WORK in marketing 🤯 Here’s how ⇣ 🧠 THE “MOMENT” ⇨ In their “Linen Moves” campaign, GAP revived a TikTok trend that featured Jungle’s viral… |…
Ashley Tate / LinkedIn
Gap、グラミー®賞受賞アーティストTylaを起用したSpring 2024グローバルキャンペーンでオリジナリティを表現
Gap Japan via PR TIMES
What Gap’s Tyla Reset Says About Virality and Nostalgia
Adweek
Gap Inc. Reports First Quarter Fiscal 2024 Results | Gap Inc.
Gap Inc.
Gap Linen Moves — Leilani Choi
Leilani Choi (campaign designer)
GAP x Jungle - Linen Moves Campaign (feat. Tyla)
Jungle4eva on YouTube
tyla Coachella 2024 lineup
Swisher Post
Gap Has Entered the Chat: These Creators Can’t Stop Talking About the “Tyla Effect”
PureWow (sponsored by Gap)
Glossy Storytellers 2024: Calvin Leung, Gap
Glossy
Morning Brew Logo
Marketing Brew

Spread Score

How it works
Reach60Contagion35Breadth40Velocity100Longevity3754

Numbers

Agency-claimed campaign reach; not audited unique people
100M
Self-reported · Invisible Dynamics (campaign agency)
Peak date
Week of Mar 4, 2024
Feb 27 ’24 to Week of Mar 4, 2024
Platforms
5
Started on TikTok
Origin
Paid
Fashion & accessories

Mechanics

  • Visible in use
  • Platform jump
  • Press loop
  • NewsjackingPrimary
  • Revival

How it spread

Trace the origin

Gap launched a paid linen campaign with Tyla and Jungle. The ad reached LinkedIn discussions and fashion forums, while sponsored creators extended distribution. Management reported double-digit linen sales growth; paid and organic effects remain inseparable.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’24MarAprMayJunJulAugSepOctPeakTikTokPressRedditOpen webRetail
TikTokPressRedditOpen webRetail

13 more events on this chart

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Timeline (16)

  1. February 2024

    Gap seed · Feb 27 ’24

    Gap released Linen Moves with Tyla dancing to Jungle’s Back On 74.[1][2]

    Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…
    Open the first post ↗

  2. The Drum press · Feb 27 ’24

    The Drum traced the new ad to Jungle’s video and Gap’s Khaki Swing commercial.[3]

  3. r/whatthefrockk users platform jump · Feb 28 ’24

    Reddit users shared the campaign and discussed its choreography and the return of Gap’s dance ads.[4]

Origin
Paid
Sector
Fashion & accessories
Region
US
Agency-claimed campaign reach; not audited unique people
100M
Self-reported · Invisible Dynamics (campaign agency)
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesFeb ’24MarAprMayJunJulAugSepOctPeakTikTokPressRedditOpen webRetail
TikTokPressRedditOpen webRetail

13 more events on this chart

Join free to see them

  1. February 2024

    Gap seed · Feb 27 ’24

    Gap released Linen Moves with Tyla dancing to Jungle’s Back On 74.[1][2]

    Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…
    Open the first post ↗

  2. The Drum press · Feb 27 ’24

    The Drum traced the new ad to Jungle’s video and Gap’s Khaki Swing commercial.[3]

  3. r/whatthefrockk users platform jump · Feb 28 ’24

    Reddit users shared the campaign and discussed its choreography and the return of Gap’s dance ads.[4]

  1. platform jump · Feb 28 ’24

  2. owner response · Feb 28 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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