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Library/Product/NYX Nicolandria Lip Combo
Grade B19 sourcesHIS-00802

NYX Nicolandria Lip Combo

Product · 2025 · Notable

44Editable slideCertificate

A $15 lip bundle turned Nicolandria fandom into a reported sellout.

Clip · NYX Professional Makeup on Instagram
Love Island USA: Get Olandria's Viral NYX Lip Combo!
Lemon8 / Ashley Vera
Olandria Carthen | Creativity & Motivational Keynote Speaker
UTA Speakers
NYX Professional Makeup on Instagram: "👏 restock 👏 is 👏 coming 👏STAY TUNED!!! #nicolandria @nicolasvans @x_olandria #iynyk"
NYX Professional Makeup on Instagram
Olandria Carthen's Go-To Lip Combo Costs Less Than $10
NewBeauty
Olandria Sells Out Nicolandria Lip Combo with NYX in Record Time
Feminegra
This Popular Brand’s Lip Combo is Officially ‘Nicolandria’ Worn and Tested
Sports Illustrated Lifestyle
When Lip Gloss Tells a Love Story: Inside NYX’s “Nicolandria” Lip Combo Campaign
Social by Sunrise
ELF vs. NYX: A Battle of Affordable Beauty Branding
The Spin Cycle
The "Love Island" Effect: Huda Mustafa Triggers Sellout Of Marylia Scott Cosmetics' Freckle Pen
Beauty Independent
Olandria Carthen wearing a green gown and brown lipstick at the Golden Globes.
Marie Claire

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity100Longevity1744

Numbers

Seed to peak
2 days
Aug 18 ’25 to Aug 20 ’25
Platforms
4
Started on Open web
Origin
Seeded
Beauty & personal care

Mechanics

  • Identity badge
  • Scarcity drop
  • Fandom mobilisationPrimary
  • Transgression
  • Newsjacking

How it spread

Trace the origin

An ET interview revealed Olandria Carthen’s lip products. NYX later bundled glosses and liner with a virtual chat ticket. Fans discussed the launch on Reddit and Lemon8; press reported a sellout and a return waitlist.

Google searchesAug ’25SepNovJan ’26MarMayPeakPressRedditTikTokOpen web
PressRedditTikTokOpen web

12 more events on this chart

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Timeline (15)

  1. July 2025

    NewBeauty precursor · Jul 18 ’25

    Reported Olandria’s L.A. Girl liner plus NYX Lava Cake gloss; the later NYX-only bundle adapted that recipe.[1]

    Olandria Carthen's Go-To Lip Combo Costs Less Than $10
    Open the first post ↗

  2. August 2025

    u/antoniaisthelaw precursor · Aug 8 ’25

    A fan shared news of the forthcoming NYX collaboration on r/LoveIslandUSA.[2]

  3. @nyxcosmetics precursor · Aug 17 ’25

    NYX posted a teaser telling fans to get their wallets ready.[3][4]

Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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Google searchesAug ’25SepNovJan ’26MarMayPeakPressRedditTikTokOpen web
PressRedditTikTokOpen web

12 more events on this chart

Join free to see them

  1. July 2025

    NewBeauty precursor · Jul 18 ’25

    Reported Olandria’s L.A. Girl liner plus NYX Lava Cake gloss; the later NYX-only bundle adapted that recipe.[1]

    Olandria Carthen's Go-To Lip Combo Costs Less Than $10
    Open the first post ↗

  2. August 2025

    u/antoniaisthelaw precursor · Aug 8 ’25

    A fan shared news of the forthcoming NYX collaboration on r/LoveIslandUSA.[2]

  3. @nyxcosmetics precursor · Aug 17 ’25

    NYX posted a teaser telling fans to get their wallets ready.[3][4]

  1. seed · Aug 18 ’25

  2. commercial · Aug 18 ’25

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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