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Library/Campaign/Volkswagen Das Chair
Grade B23 sourcesHIS-00816

Volkswagen Das Chair

Campaign · 2022 · Niche

28Editable slideCertificate

A 60-second office-chair advertisement crossed from Norwegian trade coverage to CNN.

CNN International

@cnni · Nov 21, 2022

For the office worker who has a need for speed: Volkswagen Norway has unveiled a chair prototype that has a horn, a seatbelt and a top speed of 12 mph. But don't whip out your credit card just yet. cnn.it/3TTQs8K

384
Post · @cnni on X
The Volkswagen electric office chair with its headlights illuminated.
Volkswagen Commercial Vehicles Norway / TRY
For the office worker who has a need for speed: Volkswagen Norway has unveiled a chair prototype that has a horn, a seatbelt and a top speed of 12 mph. But don't whip out your credit card just yet.
@cnni on X
Das Chair
Cresta Awards
Volkswagen lanserer kontorstol i ny reklamefilm: - En mulighet til å le av oss som jobber på kontor
Kampanje
Volkswagen develops an office chair that runs at 20 km / h and is too high-spec equipped with a 360-degree collision avoidance sensor and music player
GIGAZINE
Volkswagen Norway Developed A 12 MPH Motorized Office Chair With Lights And All The Gadgets - The Autopian
The Autopian
Denne TRY-skapte stolen er en stor snakkis i utlandet
KOM24

Spread Score

How it works
Reach0Contagion35Breadth50Velocity38Longevity3728

Numbers

Vimeo director derivative only; seed counter unavailable (live)
586
As of Oct 15, 2026 · Open web · Vimeo / Bård Røssevold
Peak date
Week of Nov 23, 2022
Oct 18 ’22 to Week of Nov 23, 2022
Platforms
5
Started on Open web
Origin
Mixed
Auto & mobility

Mechanics

  • Real-world spectaclePrimary
  • Transgression
  • Visible in use
  • Platform jump
  • Press loop

How it spread

Trace the origin

Volkswagen and TRY cast office workers as missing comforts van drivers already had. TV, radio, outdoor and digital ads led to a product page; an English brochure linked chair features to real vans. Downloads and making-of footage gave newsrooms reusable material.

Dates use the stated precision; chart positions are date anchors.

Google searchesSep ’22OctNovDecMar ’23MayAugNovFeb ’24MarPeakOpen webPressRedditXAudio
Open webPressRedditXAudio

11 more events on this chart

Join free to see them

Timeline (14)

  1. October 2022

    Volkswagen Commercial Vehicles Norway / TRY seed · Oct 18 ’22

    The main chair advertisement appeared in a TRY submission with an embedded film.[1][2]

    Open the first post ↗

  2. Kampanje press · Oct 18 ’22

    Kampanje covered the chair film and identified TRY and Animasjonsdepartementet as partners.[3]

    Volkswagen lanserer kontorstol i ny reklamefilm: - En mulighet til å le av oss som jobber på kontor

  3. u/Low_Reading_9831 platform jump · Oct 26 ’22

    An r/electricvehicles post drew comments about the chair’s controls and tow hitch.[4]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Added 1 number · Score 25 → 28
  2. 2026-10-15Added: 14 events, 20 sources · Score 25
Origin
Mixed
Sector
Auto & mobility
Region
NO
Vimeo director derivative only; seed counter unavailable (live)
586
As of Oct 15, 2026 · Open web · Vimeo / Bård Røssevold
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesSep ’22OctNovDecMar ’23MayAugNovFeb ’24MarPeakOpen webPressRedditXAudio
Open webPressRedditXAudio

11 more events on this chart

Join free to see them

  1. October 2022

    Volkswagen Commercial Vehicles Norway / TRY seed · Oct 18 ’22

    The main chair advertisement appeared in a TRY submission with an embedded film.[1][2]

    Open the first post ↗

  2. Kampanje press · Oct 18 ’22

    Kampanje covered the chair film and identified TRY and Animasjonsdepartementet as partners.[3]

    Volkswagen lanserer kontorstol i ny reklamefilm: - En mulighet til å le av oss som jobber på kontor

  3. u/Low_Reading_9831 platform jump · Oct 26 ’22

    An r/electricvehicles post drew comments about the chair’s controls and tow hitch.[4]

  1. platform jump · Nov 8 ’22

  2. owner response · Nov 10 ’22

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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