Grade B13 sourcesHIS-00826
K18 Tumblehair
Campaign · 2026 · Niche
K18 rolled a giant hairball through Manhattan and reported over 15 million users reached.
Spread Score
How it worksNumbers
- Reported social users reached
- >15M
- Brand claim · Reported Aug 21, 2026 · Self-reported · BeautyMatter
- Peak date
- Aug 13 ’26
- Aug 2026 to Aug 13 ’26
- Platforms
- 5
- Started on Retail
- Origin
- Stunt
- Beauty & personal care
How it spread
Trace the originK18’s giant hairball became a filmed street spectacle and a route to a Sephora event. The makers described five crew rolling it through planned routes, with permits and filming releases. Its social totals remain promotional claims with unclear definitions.
Dates use the stated precision; chart positions are date anchors.
10 more events on this chart
Join free to see themTimeline (13)
Changelogupdated Oct 16 ’26
- Added 1 source · Revised 1 number
- Added: 13 events, 12 sources · Score 28
Spread the same way
New cases, every week
How the next thing spread, the week it does.