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Library/Campaign/The Originals Fake Collection
Grade B10 sourcesHIS-00835

The Originals Fake Collection

Campaign · 2025 · Niche

29Editable slideCertificate

Renault Argentina let fans make their own Colapinto merch; it claimed 1.4M+ X impressions.

THE ORIGINALS FAKE COLLECTION | Entry
LIONS / The Work
“The Originals Fake Collection”: ahora podés crea tu propio merch de Colapinto
Cadena Heat / Cadena3Motor
Renault Argentina te invita a que personalices tus Merchandising de Colapinto - Todo Fierro
Todo Fierro
Los fanáticos de Franco Colapinto podrán hacer sus propias camisetas, buzos, stickers o lo que quieran.
Adlatina
Renault Argentina: un año de cambios, logros y nuevos desafíos
Ámbito

Spread Score

How it works
Reach3Contagion35Breadth10Velocity100LongevityNo data yet29

Numbers

Impressions on X
1.4M
As of Nov 18, 2025 · X · Self-reported · Ámbito
Seed to peak
same day
Aug 18 ’25 to Aug 18 ’25
Platforms
4
Started on Open web
Origin
Seeded
Auto & mobility

Mechanics

  • NewsjackingPrimary
  • Dupe economy

How it spread

Trace the origin

Renault supplied Colapinto graphics for fans to make their own merchandise. In the r/formula1 discussion, a participant added iron-on transfer instructions and another described a vinyl pullover. Peer instructions extended the brand’s invitation into practical making.

Sep ’25OctNovOpen webPressRetailReddit
Open webPressRetailReddit

5 more events on this chart

Join free to see them

Timeline (8)

  1. August 2025

    Renault Argentina seed · Aug 18 ’25

    Renault Argentina launched a site where fans could download official graphics to make their own Colapinto merch.[1][2][9]

    “The Originals Fake Collection”: ahora podés crea tu propio merch de Colapinto

  2. Cadena Heat, Todo Fierro peak · Aug 18 ’25

    Cadena Heat and Todo Fierro covered the launch; Todo Fierro quoted Colapinto praising how Renault grew the idea.[2][3]

    Renault Argentina te invita a que personalices tus Merchandising de Colapinto - Todo Fierro

  3. Renault Argentina commercial · Aug 18 ’25

    Launch coverage also announced a limited edition of The Originals Fake Collection merch.[2]

Changelogupdated Oct 15 ’26
  1. 2026-10-15Added: 8 events, 10 sources · Score 29
Origin
Seeded
Sector
Auto & mobility
Region
AR
Impressions on X
1.4M
As of Nov 18, 2025 · X · Self-reported · Ámbito
Evidence
Grade B

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Instagram · 2024

66
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2.5B impressions

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YouTube · 2022

63
LIVE: Can Liz Truss outlast a lettuce?

1.25B impressions

IKEA Throws in a Towel

Instagram · 2023

36
IKEA UK on Instagram: "Introducing the new VINARN Towel Skirt A 2024 Spring fashion essential #TowelSkirt #IKEAUK #Fashion"

900M impressions

OMHU: The Iconic Dupe

Open web · 2026

27
How a campaign about lookalikes became a lookalike contest

38.8M impressions

New cases, every week

How the next thing spread, the week it does.

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Sep ’25OctNovOpen webPressRetailReddit
Open webPressRetailReddit

5 more events on this chart

Join free to see them

  1. August 2025

    Renault Argentina seed · Aug 18 ’25

    Renault Argentina launched a site where fans could download official graphics to make their own Colapinto merch.[1][2][9]

    “The Originals Fake Collection”: ahora podés crea tu propio merch de Colapinto

  2. Cadena Heat, Todo Fierro peak · Aug 18 ’25

    Cadena Heat and Todo Fierro covered the launch; Todo Fierro quoted Colapinto praising how Renault grew the idea.[2][3]

    Renault Argentina te invita a que personalices tus Merchandising de Colapinto - Todo Fierro

  3. Renault Argentina commercial · Aug 18 ’25

    Launch coverage also announced a limited edition of The Originals Fake Collection merch.[2]

  1. platform jump · Aug 19 ’25

  2. backlash · Aug 19 ’25

Join free to see the other 5 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 3 sourced numbers and 10 sources. Start with a free account.

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