Grade B12 sourcesHIS-00838
In Plain Slate
Campaign · 2025 · Niche
Slate Auto teased its EV with a parked truck rewrapped as fake businesses for five days.
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How it worksNumbers
- Seed to peak
- 3 days
- Apr 19 ’25 to Apr 22 ’25
- Platforms
- 5
- Started on Retail
- Origin
- Stunt
- Auto & mobility
How it spread
Trace the originSlate’s disguised vehicles gave car enthusiasts an identification puzzle. David Tracy said a Reddit thread sent him to photograph the Venice display, a non-running design model. Fake-business sites connected curiosity to the scheduled reveal.
7 more events on this chart
Join free to see themTimeline (10)
April 2025
Slate Auto / Open Influence seed · Apr 19 ’25
Slate planted a prototype on Abbot Kinney, rewrapped every 24 to 48 hours as ads for fictional businesses.[1]
The Autopian (David Tracy) press · Apr 20 ’25
Tracy said Reddit led him to the Venice display, which he found lacked a working powertrain and real suspension.[4]
Changelogupdated Oct 16 ’26
- Revised 1 event · Score 42 → 34
- Added: 10 events, 12 sources · Score 42
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New cases, every week
How the next thing spread, the week it does.