LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Hims & Hers: Sick of the System
Grade B18 sourcesHIS-00869

Hims & Hers: Sick of the System

Campaign · 2025 · Niche

30Editable slideCertificate

EDO put the paid weight-loss ad at 7.7 times the median Super Bowl ad’s engagement.

Original · Hims & Hers
Hims & Hers Big Game Commercial: “Sick of the System”
hers on YouTube
Creatives React: Hims & Hers' Super Bowl Ad Goes for the Gut
Marketing Brew
T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads
EDO
Super Bowl ad for Hims & Hers' weight loss drug sparks backlash
ABC News
Who Won the Super Bowl on Social Media?
Lefty
super-bowl-ads-preview-2025
TIME
Driving Intent in Super Bowl LIX: Key KPIs for Hims & Hers
iSpot
'Incredibly irresponsible': Hims Super Bowl ad downplays risks of compounded drugs
STAT
Hims & Hers Super Bowl commercial
Fierce Healthcare

Spread Score

How it works
Reach17Contagion35Breadth30Velocity58Longevity2430

Numbers

Peak date
Week of Feb 9, 2025
Jan 28 ’25 to Week of Feb 9, 2025
Platforms
5
Started on YouTube
Origin
Paid
Health & fitness

Mechanics

  • ControversyPrimary
  • Transgression
  • Platform jump
  • Press loop
  • Pairing

How it spread

Trace the origin

Hims & Hers released its commercial online before buying a Super Bowl placement. Safety complaints reached senators, while music fans and podcast listeners debated it on Reddit. Novo Nordisk answered with print ads. Hims & Hers reported a traffic surge.

Dates use the stated precision; chart positions are date anchors.

Google searchesJan ’25FebMarMayJulSepNovFeb ’26PeakYouTubePressOpen webTVReddit
YouTubePressOpen webTVReddit

14 more events on this chart

Join free to see them

Timeline (17)

  1. January 2025

    Hims & Hers seed · Jan 28 ’25

    Hims & Hers released its weight-loss commercial online ahead of its Super Bowl airing.[1][2][3]

    Hims & Hers Big Game Commercial: “Sick of the System”
    Open the first post ↗

  2. STAT press · Jan 28 ’25

    STAT reported concerns that the ad downplayed the risks of compounded weight-loss drugs.[2]

    'Incredibly irresponsible': Hims Super Bowl ad downplays risks of compounded drugs

  3. February 2025

    Partnership for Safe Medicines backlash · Feb 5 ’25

    The Partnership for Safe Medicines asked the FDA to stop the commercial before its broadcast.[3]

Origin
Paid
Sector
Health & fitness
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Taco Bell: Freeing Taco T***day

Open web · 2023

53
Taco *Bleep* (Commercial) | Taco Bell

21B impressions

A Recipe for Seduction

X · 2020

52
A Recipe for Seduction | Presented by Kentucky Fried Chicken | Full Mini-Movie | Lifetime

1.8B impressions

Rang-tan

YouTube · 2018

51
Rang-tan: the story of dirty palm oil

4B impressions

IKEA Guilty Pets

Open web · 2024

50
3.INGO Hamburg - IKEA Al-Futtaim - Don’t worry, you can afford it.Sami

4.1B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJan ’25FebMarMayJulSepNovFeb ’26PeakYouTubePressOpen webTVReddit
YouTubePressOpen webTVReddit

14 more events on this chart

Join free to see them

  1. January 2025

    Hims & Hers seed · Jan 28 ’25

    Hims & Hers released its weight-loss commercial online ahead of its Super Bowl airing.[1][2][3]

    Hims & Hers Big Game Commercial: “Sick of the System”
    Open the first post ↗

  2. STAT press · Jan 28 ’25

    STAT reported concerns that the ad downplayed the risks of compounded weight-loss drugs.[2]

    'Incredibly irresponsible': Hims Super Bowl ad downplays risks of compounded drugs

  3. February 2025

    Partnership for Safe Medicines backlash · Feb 5 ’25

    The Partnership for Safe Medicines asked the FDA to stop the commercial before its broadcast.[3]

  1. backlash · Feb 7 ’25

  2. owner response · Feb 9 ’25

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 6 sourced numbers and 18 sources. Start with a free account.

Join freeGo Pro