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Library/Campaign/Rocket "Own the Dream" Super Bowl singalong
Grade B17 sourcesHIS-00970

Rocket "Own the Dream" Super Bowl singalong

Campaign · 2025 · Notable

49Editable slideCertificate

Rocket's Super Bowl ad led a stadium singalong; Rocket claimed 374M social impressions.

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Spread Score

How it works
Reach67Contagion35Breadth10Velocity100Longevity3249

Numbers

Earned media impressions (Rocket award entry)
7B
Self-reported · TITAN Brand Awards (Rocket entrant submission)
Seed to peak
1 day
Feb 9 ’25 to Feb 10 ’25
Platforms
5
Started on TV
Origin
Mixed
Finance

Mechanics

  • Real-world spectaclePrimary
  • Platform jump

How it spread

Trace the origin

Rocket aired its Own the Dream ad in the second quarter of Super Bowl LIX on 9 Feb 2025 and led the stadium in Country Roads. Next day ESPN posted the crowd singing, WVU accounts reacted and West Virginia radio discussed it. The ad ranked 23rd on Ad Meter.

Google searchesJan ’25FebMarAprJunAugSepOctNovPeakTVOpen webXAudioPress
TVOpen webXAudioPress

6 more events on this chart

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Timeline (9)

  1. February 2025

    Rocket seed · Feb 9 ’25

    Rocket launched its Own the Dream campaign in the second quarter of Super Bowl LIX.[1][2]

    Open the first post ↗

  2. Jonathan Mildenhall / National Mortgage News press · Feb 9 ’25

    The CMO said Fox approved a live singalong two weeks before the game after initially preferring a recording.[14]

  3. ESPN peak · Feb 10 ’25

    ESPN posted footage of the Super Bowl crowd singing Country Roads.[4]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Added 1 number
  2. 2026-10-15Added: 8 events, 11 sources · Score 52
Origin
Mixed
Sector
Finance
Region
US
Earned media impressions (Rocket award entry)
7B
Self-reported · TITAN Brand Awards (Rocket entrant submission)
Evidence
Grade B

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In my red era with Mama MaAuto

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New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’25FebMarAprJunAugSepOctNovPeakTVOpen webXAudioPress
TVOpen webXAudioPress

6 more events on this chart

Join free to see them

  1. February 2025

    Rocket seed · Feb 9 ’25

    Rocket launched its Own the Dream campaign in the second quarter of Super Bowl LIX.[1][2]

    Open the first post ↗

  2. Jonathan Mildenhall / National Mortgage News press · Feb 9 ’25

    The CMO said Fox approved a live singalong two weeks before the game after initially preferring a recording.[14]

  3. ESPN peak · Feb 10 ’25

    ESPN posted footage of the Super Bowl crowd singing Country Roads.[4]

  1. platform jump · Feb 10 ’25

  2. platform jump · Feb 10 ’25

Join free to see the other 6 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
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  3. 3

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