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Library/Product/Wonderskin x Chipotle Lipotle
Grade B11 sourcesHIS-00997

Wonderskin x Chipotle Lipotle

Product · 2024 · Niche

39Editable slideCertificate

Chipotle and Wonderskin's Lipotle lip stain sold its first 4,000 units within an hour.

CHIPOTLE AND WONDERSKIN LAUNCH 'LIPOTLE' LIP STAIN IN CELEBRATION OF NATIONAL AVOCADO DAY
Chipotle Mexican Grill
Beauty & Wellness Briefing: Food and beverage partnerships are driving beauty industry sales and awareness
Glossy

Spread Score

How it works
Reach55ContagionNo data yetBreadth20Velocity52Longevity1939

Numbers

Media impressions (agency)
1.4B
As of Oct 8, 2024 · Self-reported · 5W Public Relations via PR Newswire
Seed to peak
same day
Jul 30 ’24 to Jul 30 ’24
Platforms
3
Started on Open web
Origin
Seeded
Beauty & personal care

Mechanics

  • Scarcity dropPrimary
  • Sell-out loop
  • Pairing
  • Newsjacking

How it spread

Trace the origin

Lipotle offered a demonstration: set the green masque, activate it and reveal a nude-rose stain before eating. Food & Wine carried the launch into food coverage. The limited drop combined creator outreach with coordinated media promotion.

Google searchesJul ’24AugSepOctNovDecMar ’25MayJulPeakOpen webPressReddit
Open webPressReddit

8 more events on this chart

Join free to see them

Timeline (11)

  1. July 2024

    Wonderskin precursor · Week of Jul 23, 2024

    Wonderskin began posting little teasers about the collaboration roughly a week before launch.[1]

  2. Chipotle Mexican Grill precursor · Jul 29 ’24

    Chipotle announced July 30 online sales at 9am PDT in the U.S., U.K. and Canada.[2]

    CHIPOTLE AND WONDERSKIN LAUNCH 'LIPOTLE' LIP STAIN IN CELEBRATION OF NATIONAL AVOCADO DAY

  3. Restaurant Dive precursor · Jul 29 ’24

    Restaurant Dive and MediaPost covered the launch before sales began; MediaPost gave the kit price as $29.[8][9]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event · Revised 1 number
  2. 2026-10-15Added: 10 events, 10 sources · Score 55
Origin
Seeded
Sector
Beauty & personal care
Region
US
Media impressions (agency)
1.4B
As of Oct 8, 2024 · Self-reported · 5W Public Relations via PR Newswire
Evidence
Grade B

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Phlur Vanilla Skin body mist

Retail · 2023

27
Full-size Vanilla Skin body mist bottle with the Allure Best of Beauty mark.

193.1K sold

New cases, every week

How the next thing spread, the week it does.

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Google searchesJul ’24AugSepOctNovDecMar ’25MayJulPeakOpen webPressReddit
Open webPressReddit

8 more events on this chart

Join free to see them

  1. July 2024

    Wonderskin precursor · Week of Jul 23, 2024

    Wonderskin began posting little teasers about the collaboration roughly a week before launch.[1]

  2. Chipotle Mexican Grill precursor · Jul 29 ’24

    Chipotle announced July 30 online sales at 9am PDT in the U.S., U.K. and Canada.[2]

    CHIPOTLE AND WONDERSKIN LAUNCH 'LIPOTLE' LIP STAIN IN CELEBRATION OF NATIONAL AVOCADO DAY

  3. Restaurant Dive precursor · Jul 29 ’24

    Restaurant Dive and MediaPost covered the launch before sales began; MediaPost gave the kit price as $29.[8][9]

  1. precursor · Jul 29 ’24

  2. seed · Jul 30 ’24

Join free to see the other 8 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
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  3. 3

Pro opens the playbook, all 8 sourced numbers and 11 sources. Start with a free account.

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