Tourism Queensland: Best Job in the World
Campaign · 2009 · Niche
An island-caretaker recruitment campaign drew 34,684 video applications.
Spread Score
How it worksNumbers
- Video applications
- 34.7K
- At close · Feb 23, 2009 · 09:59 Queensland time · Self-reported · Queensland Government
- Seed to milestone
- 6 weeks
- Jan 10 ’09 to Feb 23 ’09
- Platforms
- 2
- Started on Open web
- Origin
- Mixed
- Auto & mobility
Mechanics
How it spread
Trace the originApplicants promoted themselves and the destination through short videos. The deadline created a distinct surge: over 7,500 applications in the final 48 hours. Tourism Queensland reported 4,000 simultaneous uploads and reassigned staff to process entries.
Documented milestone; not a measured attention peak.
4 more events on this chart
Join free to see themTimeline (7)
January 2009
Campaign organizer seed · Jan 10 ’09
Applications opened for the island-caretaker job, requiring a video of up to 60 seconds.[1]
February 2009
Campaign organizer press · Feb 14 ’09
The government reported over 15,000 applicants and applicant-created websites, blogs and forums.[2]
Campaign organizer milestone · Feb 23 ’09
Applications closed with 34,684 submissions; over 7,500 arrived in the final 48 hours.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.