UTEC drinking-water billboard
Campaign · 2012 · Niche
A water-producing billboard’s campaign video later passed three million views.
Spread Score
How it worksNumbers
- Campaign video views by May 2014 (over three million; owner report)
- 3M
- As of May 30, 2014 · YouTube · Self-reported · UTEC
- Milestone date
- Week of Mar 23, 2013
- Dec 22 ’12 to Week of Mar 23, 2013
- Platforms
- 2
- Started on Open web
- Origin
- Stunt
- Education
How it spread
Trace the originUTEC’s billboard demonstrated its engineering pitch by dispensing water. Before WIRED’s March coverage, It’s Nice That carried the installation into design media with film stills. Local utility and a portable demonstration gave the admissions story two audiences.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
4 more events on this chart
Join free to see themTimeline (7)
December 2012
Campaign organizer seed · Dec 22 ’12
The water-generating billboard began operating, according to contemporary local reporting.[3]
January 2013
Campaign organizer platform jump · Jan 18 ’13
UTEC published its water-billboard video on its website.[1]
February 2013
Campaign organizer first amplifier · Feb 4 ’13
UTEC explained the billboard’s engineering and its link to the March admissions process.[2]
Spread the same way
New cases, every week
How the next thing spread, the week it does.