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Library/Series/CazéTV at the 2022 World Cup
Grade B7 sourcesHIS-01116

CazéTV at the 2022 World Cup

Series · 2022 · Niche

18Editable slideCertificate

A creator-led World Cup channel gained more than 5.5 million YouTube subscribers.

Spread Score

How it works
ReachNo data yetContagion35Breadth0VelocityNo data yetLongevityNo data yet18

Numbers

New YouTube subscribers
>5.5M
During the 2022 World Cup · YouTube report · YouTube · Self-reported · YouTube
Seed to milestone
2 months
Nov 20 ’22 to Feb 2 ’23
Platforms
3
Started on YouTube
Origin
Seeded
Sports

Mechanics

  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

CazéTV paired licensed World Cup matches with creator commentary and clips. Defante’s segments became memes and press stories. YouTube later reported over 5.5 million new subscribers during the tournament.

Documented milestone; not a measured attention peak.

Dec ’22Jan ’23FebYouTubePressOpen web
YouTubePressOpen web

4 more events on this chart

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Timeline (7)

  1. November 2022

    YouTube / LiveMode precursor · Nov 9 ’22

    YouTube announced 22 matches on CazéTV, with cuts and Shorts routed through Cortes do Casimito [Oficial].[1]

    Open the first post ↗

  2. CazéTV seed · Nov 20 ’22

    CazéTV broadcast Qatar versus Ecuador on YouTube and Twitch.[2][1]

  3. Estadão press · Nov 23 ’22

    Estadão profiled CazéTV correspondent Diogo Defante as memes about him circulated.[3]

Origin
Seeded
Sector
Sports
Region
BR
New YouTube subscribers
>5.5M
During the 2022 World Cup · YouTube report · YouTube · Self-reported · YouTube
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Dec ’22Jan ’23FebYouTubePressOpen web
YouTubePressOpen web

4 more events on this chart

Join free to see them

  1. November 2022

    YouTube / LiveMode precursor · Nov 9 ’22

    YouTube announced 22 matches on CazéTV, with cuts and Shorts routed through Cortes do Casimito [Oficial].[1]

    Open the first post ↗

  2. CazéTV seed · Nov 20 ’22

    CazéTV broadcast Qatar versus Ecuador on YouTube and Twitch.[2][1]

  3. Estadão press · Nov 23 ’22

    Estadão profiled CazéTV correspondent Diogo Defante as memes about him circulated.[3]

  1. platform jump · Nov 23 ’22

  2. press · Nov 25 ’22

Join free to see the other 4 events and the full chart. Free, on every case.

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Why it worked

Do this

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Pro opens the playbook, all 2 sourced numbers and 7 sources. Start with a free account.

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