LibraryNowPlayMechanicsMCP

Kinds

Campaign381Product98Food & drink27App & software56Film39Series40Music61Game116Book25Creator moment54Meme & format110Trend & aesthetic38Activity59Moment94
PricingPrivacyTermsRefundsPress
Library/Film/Longlegs
Grade A25 sourcesHIS-01193

Longlegs

Film · 2024 · Viral

61Editable slideCertificate

Neon’s cipher-led horror campaign preceded a $22.4 million record opening.

Trailer · NEON on YouTube

Courtney Howard

@Lulamaybelle · Jun 1, 2024

It’s as if #Longlegs was forged in Hell by Satan, who brought it as an artifact into our world as a gift. Osgood Perkins’ film is the real fucking shit. Mischievous, steadied tension build, SCARY & SICK AF. Maika Monroe is terrific. Nicolas Cage is in pure weirdo mode.

2.1K11
Post · @Lulamaybelle on X

jon

@prasejeebus · Jul 13, 2024

The realization that multiple $15 credit card transactions add up

205.4K75
Post · @prasejeebus on X
Clip · FoundFlix on YouTube

NEON

@neonrated · Jan 5, 2024

Every year there is another.

3.3K48
Post · @neonrated on X
Clip · NEON on YouTube
Longlegs: poster
Box Office Mojo
NEON Rated, LLC
NEON (US distributor); Osgood Perkins (writer-director)
LONGLEGS | Official Trailer | In Theaters July 12
NEON on YouTube
Every year there is another.
@neonrated on X
It’s as if #Longlegs was forged in Hell by Satan, who brought it as an artifact into our world as a gift. Osgood Perkins’ film is the real fucking shit. Mischievous, steadied tension build, SCARY…
@Lulamaybelle on X
It’s as if #Longlegs was forged in Hell by Satan, who brought it as an artifact into our world as a gift. Osgood Perkins’ film is the real fucking shit. Mischievous, steadied tension build, SCARY…
@Lulamaybelle on X
It’s as if #Longlegs was forged in Hell by Satan, who brought it as an artifact into our world as a gift. Osgood Perkins’ film is the real fucking shit. Mischievous, steadied tension build, SCARY…
@Lulamaybelle on X
It’s as if #Longlegs was forged in Hell by Satan, who brought it as an artifact into our world as a gift. Osgood Perkins’ film is the real fucking shit. Mischievous, steadied tension build, SCARY…
@Lulamaybelle on X
Maika Monroe as Lee Harker in Longlegs
TIME
Out Now: Longlegs (Original Motion Picture Soundtrack) - Milan Records
Milan Records
LONGLEGS, Maika Monroe, 2024. © Neon / Courtesy Everett Collection
Variety
Osgood Perkins and Nicolas Cage
The Hollywood Reporter
LONGLEGS - Official Featurette #1 - In Theaters 7.12
NEON on YouTube
LONGLEGS - American Cinematheque
American Cinematheque
Nicolas Cage 'Longlegs' surprise screening Beyond Fest 2024
NME
How Do You Sell A Horror Movie In 2024? Longlegs Is Doing Everything Right - SlashFilm
/Film

Spread Score

How it works
Reach75Contagion35Breadth100Velocity43Longevity3461

Numbers

Worldwide gross; tracker range, live totals
$125.4M–$128M
As of Oct 22, 2026 · The Numbers
Observed peak date
Week of Jul 18, 2024
May 31 ’24 to Week of Jul 18, 2024
Platforms
4
Started on Box office
Leverage
13×
$125.4M on $10M budget

Mechanics

  • Mystery & lorePrimary
  • Platform jump
  • Press loop
  • Pairing
  • Controversy

How it spread

Trace the origin

Neon circulated ciphers, a hotline and trailers that concealed Nicolas Cage. A public May screening preceded the July release. Longlegs set Neon’s opening record at $22.4 million and grossed $125.4-128.0 million worldwide.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJan ’24FebMayJulAugOctFeb ’25JulDecJun ’26Observed peakXPressBox officeOpen web
XPressBox officeOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. January 2024

    NEON precursor · Jan 5 ’24

    Neon posted a family photograph and a 911 call under the caption “Every year there is another.”[1][2]

    Every year there is another.
    Open the first post ↗

  2. February 2024

    IndieWire precursor · Feb 2 ’24

    IndieWire covered the named teaser and announced the July release date.[3]

  3. May 2024

    NEON / Beyond Fest seed · May 31 ’24

    Beyond Fest screened Longlegs for a public audience at the Aero Theatre, with Cage and Perkins attending.[4][5]

    Nicolas Cage 'Longlegs' surprise screening Beyond Fest 2024

  1. platform jump · Jun 1 ’24

  2. owner response · Jun 14 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 14 sourced numbers and 25 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Entertainment
Region
US
Worldwide gross; tracker range, live totals
$125.4M–$128M
As of Oct 22, 2026 · The Numbers
Evidence
Grade A

Spread the same way

Campaign · X · 201848

Burger King Whopper Detour

Burger King

Burger King reported over 1.5 million app downloads from its penny Whopper detour.

3.5B impressions

1 / 8

  • Burger King Whopper Detour
  • Budweiser: Lost Dog
  • Barbie (2023 film)
  • A Quiet Place
  • A Star Is Born (2018)
  • Animals (2026 film)
  • Power/Rangers
  • 13 Reasons Why

New cases, every week

How the next thing spread, the week it does.