Paranormal Activity
Film · 2007 · Viral
An Eventful demand campaign helped a horror film reach $193 million worldwide.
Spread Score
How it worksNumbers
- Worldwide theatrical gross (The Numbers)
- $194.2M
- As of Oct 22, 2026 · The Numbers
- Peak proxy date
- Week of Oct 23, 2009
- Oct 14 ’07 to Week of Oct 23, 2009
- Platforms
- 6
- Started on Box office
- Leverage
- 432×
- $194.2M on $450K budget
How it spread
Trace the originAfter a festival premiere, Paramount used fan-site screenings, an audience-reaction trailer and Eventful requests to expand the film. Twitter and Facebook carried viewer reactions. It beat Saw VI to No. 1 and grossed about $193 million worldwide.
Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
October 2007
Oren Peli seed · Oct 14 ’07
March 2008
DreamWorks owner response · Mar 2008
DreamWorks reconsidered its remake after frightened viewers walked out of a test screening.[3]
September 2009
Telluride viewers platform jump · Sep 2009
Telluride viewers posted reviews and tweets after a free outdoor screening.[3]
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