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Library/Food & drink/Raindrop Cake
Grade B21 sourcesHIS-00413

Raindrop Cake

Food & drink · 2016 · Notable

51Editable slideCertificate

Wong reported selling all 700 cakes at the debut as customer photos and copies spread.

Original · Darren Wong; launch-day video by Mike Chau
Clip · emmymade on YouTube
Clip · Bon Appétit on YouTube
A raindrop cake is a Japanese dish made from water and agar that resembles a bead of water on a surface.
Ty Nigh from Wichita, KS, USA / CC BY 2.0 / Wikimedia Commons
Darren Wong on Instagram: "#raindropcake #tattoos #dessert"
Darren Wong on Instagram
The original Raindrop Cake with black sugar syrup and roasted soy flour.
Raindrop Cake / Darren Wong
The Raindrop Cake home-making kit packaging.
Raindrop Cake
Get Ready, This Magical Raindrop Cake Is Coming To America
HuffPost
Mike Chau on Instagram: "Water's expensive these days @smorgasburg #raindropcake 🌧🎂💸 #smorgasburg #chauchows #chauchowssmorgasburg #chauchowseraindropcake #chauchows🎂"
Mike Chau on Instagram
The Raindrop Cake Is the Newest Food Trend in New York City
ABC News
The raindrop cake inspired by Japan and created by a New York chef has arrived in Australia, and people can't wait to taste the translucent dessert.
SBS Food
RAINDROP CAKE Recipe Mizu Shingen Mochi -- You Made What?!
emmymade on YouTube
Pro Chef Learns How to Make a Raindrop Cake | Bon Appétit
Bon Appétit on YouTube
About Raindrop Cake
Raindrop Cake
raindrop cake america
Spoon University
Raindrop Cake | Harajuku Gyoza | Potts Point | Broadsheet Sydney
Broadsheet
Cool off with Raindrop Cake
The Spokesman-Review

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity54Longevity3751

Numbers

Peak date
Week of Apr 4, 2016
Apr 2 ’16 to Week of Apr 4, 2016
Platforms
6
Started on Retail
Origin
Seeded
Food & beverage

Mechanics

  • Scarcity drop
  • Underdog
  • Platform jump
  • Press loopPrimary
  • Dupe economy

Ingredients

Both copies kept the clear jelly, powder and dark syrup; one replaced the wooden boat and added a strawberry.

DarrenDarren
Dark syrup pooled around the jelly
A strawberry inside the jelly

Photos from 2016 posts; no view counts

How it spread

Trace the origin

Wong promoted his dessert before its Smorgasburg debut. He reported an opening-weekend sell-out, and customers posted photos and videos. Harajuku Gyoza copied the form in Australia. Wong later left advertising and developed home kits.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’16AprMayJulOctFeb ’17JunNovJun ’18Mar ’19OctPeakInstagramPressRetailTVOpen webYouTube
InstagramPressRetailTVOpen webYouTube

14 more events on this chart

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Timeline (17)

  1. March 2016

    @raindropcake precursor · Mar 20 ’16

    The owner posted a promotional photograph before the Smorgasburg debut.[3][8]

    Darren Wong on Instagram: "#raindropcake #tattoos #dessert"
    Open the first post ↗

  2. Grub Street, HuffPost and Eater NY precursor · Mar 31 ’16

    Three outlets previewed the forthcoming Smorgasburg water-cake debut.[4][5][6]

    raindrop cake america

  3. April 2016

    Darren Wong seed · Apr 2 ’16

    Wong debuted Raindrop Cake at Brooklyn’s Smorgasburg market.[7][6][1]

    Raindrop Cake | Harajuku Gyoza | Potts Point | Broadsheet Sydney
Origin
Seeded
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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Original concept art. #TheMandalorian

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Drunken Dumpling XL Soup Dumpling

Retail · 2016

40
Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"

25 sold

Hailey Bieber's Strawberry Glaze Skin Smoothie

Retail · 2022

33
Four Strawberry Glaze Skin Smoothies in Erewhon cups, from the official home kit product page.

$864K revenue

Coffee in a Cone

Retail · 2016

24
Latte art in chocolate-lined waffle cones sold by Bluestone Lane.

50M impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’16AprMayJulOctFeb ’17JunNovJun ’18Mar ’19OctPeakInstagramPressRetailTVOpen webYouTube
InstagramPressRetailTVOpen webYouTube

14 more events on this chart

Join free to see them

  1. March 2016

    @raindropcake precursor · Mar 20 ’16

    The owner posted a promotional photograph before the Smorgasburg debut.[3][8]

    Darren Wong on Instagram: "#raindropcake #tattoos #dessert"
    Open the first post ↗

  2. Grub Street, HuffPost and Eater NY precursor · Mar 31 ’16

    Three outlets previewed the forthcoming Smorgasburg water-cake debut.[4][5][6]

    raindrop cake america

  3. April 2016

    Darren Wong seed · Apr 2 ’16

    Wong debuted Raindrop Cake at Brooklyn’s Smorgasburg market.[7][6][1]

    Raindrop Cake | Harajuku Gyoza | Potts Point | Broadsheet Sydney

  1. platform jump · Apr 2 ’16

  2. peak · Week of Apr 4, 2016

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Why it worked

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