LibraryNowPlayMechanicsMCP

Kinds

Campaign382Product101Food & drink28App & software56Film61Series72Music61Game116Book36Creator moment58Meme & format111Trend & aesthetic38Activity60Moment100
PricingPrivacyTermsRefundsPress
Library/Book/Where the Crawdads Sing
Grade A23 sourcesHIS-01226

Where the Crawdads Sing

Book · 2018 · Notable

47Editable slideCertificate

Delia Owens’s debut novel reached publisher-reported sales of over 18 million copies.

Trailer · Sony Pictures Entertainment on YouTube
Where the Crawdads Sing: cover art
Wikipedia (non-free, fair use)
Official publisher page showing the hardcover book cover.
Publishers Weekly
Where the Crawdads Sing: Reese's Book Club by Delia Owens: 9780593540480 | PenguinRandomHouse.com: Books
Delia Owens; G. P. Putnam’s Sons (US publisher)
WHERE THE CRAWDADS SING - Official Trailer 2 (HD)
Sony Pictures Entertainment on YouTube
Reese Witherspoon reading the novel for Reese's Book Club
Delia Owens
Reese Witherspoon, whose book club picked the novel
Variety
Delia Owens on "Where the Crawdads Sing"
CBS News
Delia Owens’s International Bestseller ‘CRAWDADS’ to be Published in Spanish by Vintage Español in October
Penguin Random House
Watch Now: The Brand-New CRAWDADS Movie Preview
Penguin Random House
Delia Owens with Where the Crawdads Sing
TIME
North Carolina marsh, the novel's setting
Reese’s Book Club
WHERE THE CRAWDADS SING - SONY — Alfred London
Alfred London
Where the Crawdads Sing - Box Office Mojo
Box Office Mojo
‘Crawdads’ Tops One Million Print Sales In 2019
Publishers Weekly
Fiction: Delia Owens nets the Top 50 number one spot
The Bookseller

Spread Score

How it works
Reach62Contagion35Breadth70Velocity0Longevity5147

Numbers

Observed peak date
Week of Jul 18, 2022
Aug 14 ’18 to Week of Jul 18, 2022
Platforms
6
Started on Retail
Origin
Seeded
Media & publishing

Mechanics

  • Underdog
  • Maker origin
  • Platform jumpPrimary
  • Controversy

How it spread

Trace the origin

Putnam published the debut in August 2018; Witherspoon chose it the next month. Reader recommendations sustained sales into 2019. The book article’s measured pageview peak came in July 2022, when film publicity renewed demand.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMay ’18AugOctMar ’19JunSepMay ’20NovJul ’21Mar ’22JulNovObserved peakPressRetailInstagramTVOpen webYouTube
PressRetailInstagramTVOpen webYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2018

    Publishers Weekly precursor · Jun 18 ’18

    Publishers Weekly reviewed the forthcoming novel and praised its North Carolina setting.[1]

    Where the Crawdads Sing: Reese's Book Club by Delia Owens: 9780593540480 | PenguinRandomHouse.com: Books
    Open the first post ↗

  2. August 2018

    G. P. Putnam’s Sons / Delia Owens seed · Aug 14 ’18

    Putnam published Owens’s debut novel in hardcover, ebook and audio.[2][3]

  3. The New York Times / Marilyn Stasio press · Aug 17 ’18

    The New York Times reviewed the novel as a murder mystery, coming-of-age story and celebration of nature.[4]

  1. platform jump · Sep 6 ’18

  2. commercial · Dec 7 ’18

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 16 sourced numbers and 23 sources. Start with a free account.

Join freeGo Pro
Origin
Seeded
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Book · Retail · 200745

The Shack

William P. Young / Windblown Media

A self-published novel reached No. 1 through reader gifts, radio and retail distribution.

25M sold

1 / 8

  • The Shack
  • Harry Potter and the Philosopher's Stone
  • Powerless
  • Phasmophobia
  • Deez Nuts presidential campaign
  • Mewgenics
  • Talk to Me
  • Skinamarink

New cases, every week

How the next thing spread, the week it does.